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The ad tech industry finds itself in a unique position of scrutiny as the world grapples with an urgent need for environmental sustainability. The global
On November 9, 2023, ExchangeWire, a premier business publication on media, marketing, and commerce, hosted its seventh annual The Wires Awards 2023 at One Marylebone
As the digital landscape evolves and user privacy regulations become stricter, balancing effective ad targeting with user privacy becomes increasingly complex. This is particularly true
The ad tech industry has been undergoing rapid changes, especially in data privacy. With increasing consumer and regulatory scrutiny, the industry has grappled with balancing
SINGAPORE – AlgoriX and LiveRamp, the leading data collaboration platform, announced a multifaceted partnership to accelerate the cookieless transition for the digital advertising ecosystem. AlgoriX will enable global
If you’re navigating the labyrinthine world of programmatic advertising, you’ve probably heard the term “header bidding” more than once. This technology has put the outdated
If you’re online most of the time, you’ll notice how big the mobile gaming industry has become. It has captivated millions of users worldwide. And
Get Ready for a Power-Packed Experience with AlgoriX at DMEXCO 2023! Join us as we dive into the future of ad tech at DMEXCO 2023
ChinaJoy, the largest gaming convention in China, has made a triumphant return after a three-year break, attracting game enthusiasts from all corners of the globe.
SINGAPORE, JULY 13, 2023 – AlgoriX is working with Prebid.org to boost Prebid adoption in the Asia-Pacific region while also launching the AlgoriX SDK based
Get ready, game industry enthusiasts! Shanghai’s scorching hot summer awaits you at ChinaJoy 2023! After a three-year hiatus, the doors have reopened, inviting gamers from
Mobile advertising is crucial in generating income for developers and publishers, determining the success or failure of apps and games within a highly competitive market.
As more users realize what’s at stake if their information leaks, there’s a greater push for data privacy and security. For this reason, government regulators
As a long-standing member of IAB Tech Lab, AlgoriX is delighted to announce we have signed the Interactive Advertising Bureau’s (IAB) Multi-State Privacy Agreement (MSPA). This framework aims
The current landscape of user privacy is rapidly evolving due to the increasing number of privacy regulations worldwide. Organizations are facing challenges in protecting personal
Programmatic Connected TV (CTV) advertising is revolutionizing the way brands reach their target audiences. By using CTV, advertisers can access a massive range of viewers
AlgoriX is excited to announce the release of our new SDK, which includes updates to tackle monetization challenges in 2023. As a mobile app developer, it’s
In today’s increasingly crowded and competitive digital advertising space, publishers constantly seek new ways to engage with users and monetize their content. There are tons
From March 21 to 25, 2023, the AlgoriX team joined over 28,000 game industry professionals and enthusiasts at the Game Developers Conference (GDC) 2023 held in San
Thanks to the emergence of artificial intelligence (AI), the world of advertising is no longer the same. Now, AI technology is an integral part of
With proliferating data regulations, there’s an urgent need for an alternative to user identification for advertising that relies on third-party cookies. This is part of
Starting the year strong by expanding the company’s reach in the European market while advocating for user privacy and transparency in the adtech space. SINGAPORE,
Got plans this March? The AlgoriX team is flying to San Francisco to attend the Game Developers Conference (GDC) 2023, and we’d love to meet you! AlgoriX is
From stricter regulations to tighter budgets, a fresh set of challenges surely await us this 2023. What better way to start it then than to
The world of digital advertising is changing fast. As a result, many marketers are seeking new ways to reach their audiences and attract more business.
As the year comes to a close, it’s the perfect time to look back on the strides we’ve made to deliver better products and services
Excellence is part of the AlgoriX DNA. That’s why we’re always on the lookout for stellar talents who can elevate our products and services to
AlgoriX, an independent global media and technology company, received the award for Best Client Services Team at ExchangeWire’s The Wires Awards 2022 ceremony in London, where over
In the latest Worldwide Developers Conference (WWDC), Apple finally launched its SKAdNetwork 4.0 (SKAN 4.0), which they earlier hinted at in June. This new rollout
The rise of connected TV (CTV) is evident. There’s no question about its ability to captivate a broader audience, specifically when people consume TV at
Providing top-notch service and ensuring our clients’ success have always been AlgoriX’s priority. That’s why we’re excited to be shortlisted for The Wires Awards 2022’s Best Client Services Team category. The Wires Awards
In recent years, subscription video-on-demand (SVOD) services have been the go-to model for most streaming platforms. TV consumption changed dramatically, with streaming services such as
The world of advertising is unpredictable. It’s fast-paced and ever-changing. It needs to be. To remain relevant, brands must make sure they know the latest mobile
Video advertising has been gaining popularity over the years. It’s understandable as many publishers and advertisers realize that it’s a potent revenue generator. And this
Google delays, once again, its decision to remove third-party cookies for advertising. The anticipated replacement is planned for late 2023, but according to its latest update,
It’s a fact that most game developers are looking at investing in hyper-casual game mechanics to increase revenue. In the past years, hyper-casual game mechanics
Let’s face it: CTV advertising is big and will only get bigger as more and more publishers and advertisers leverage its reach. The IAB’s outlook report shows
In-app monetization strategies remain one of the trickiest for both advertisers and publishers. While apps can help brands increase their reach and visibility and bring
Are you sure you’re not making these CTV advertising mistakes? It’s a fact that 2022 is a big year for connected TV (CTV). A factor
What is the Algorian Way? The Algorian Way is paved with excellence, hard work, and limitless innovation. In this series of candid interviews, we get up close
It’s undeniable that Connected TV (CTV) advertising is getting a lot of interest. Many companies, big or small, are investing in their CTV advertising plans to make
The demise of third-party cookies on Chrome has long been the subject of much discussion in the marketing and advertising industry since Google announced it January of
The ad tech industry is ever-changing. More recently, it would be hard to find an industry analysis without the mere mention of walled gardens. For
Most consumers nowadays rely on their smartphones and tablets to stay in the loop wherever they are. They use these devices to browse, shop, and
What are the mobile gaming trends that will rule this 2022? Here’s our take. The explosion of mobile gaming spanned several years. As the pandemic
What is the Algorian Way? The Algorian Way is paved with excellence, hard work, and limitless innovation. In this series of candid interviews, we get
What’s our CTV prediction for 2022? If there’s one thing that exploded in 2020, it’s Connected TV (CTV). In the US, as much as 40%
The growth of connected TV (CTV) ad buying and selling has been unprecedented. The surge in CTV advertising dollars is moving at the speed of light. Data
Investing in content metadata is one of the critical areas that can impact your CTV advertising strategy. Find out why it matters to you.
While the United Kingdom officially withdrew from the European Union (EU) on the 31st of January 2020, some changes in the rulings are yet to
Connected TV is skyrocketing in popularity. From merely an opportunity to land viewership, it has grown to become a can’t-miss strategy for monetization. This is
Recent changes in the privacy policies of Google and Apple are already creating enormous waves in the game design and monetization market. Advertisers relied heavily
SINGAPORE, AUGUST 2021 [ExchangeWire] — AlgoriX, an independent global media and technology company, becomes a community member of Prebid.org as part of the company’s push
For the past 25 years, digital advertising has been lauded for its ability to create targeted ads and track results to improve campaigns. Traditional broadcast
Privacy is a big issue, particularly among mobile users. Concerns about mobile ads ruining user experience have caused quite a stir among advertisers. At the
Hyper-casual games are a major hit for mobile game users, accounting for 6.3 billion downloads in 2020 alone. The future remains bright for hyper-casual game developers as
At AlgoriX, we understand that data is the driving force behind success. With increased transparency and better reporting, you can make the necessary tweaks to ensure
App monetization is never easy. Even established publishers have to deal with constantly developing preferences and an ever changing monetization landscape, including the introduction of the
Are you guilty of doing these in-app monetization mistakes? Developers like you who’ve put the effort into building a game would usually find satisfaction in
While many businesses took a beating when the pandemic hit, the mobile gaming industry was among the ones who made bank. With people forced to
Hyper-casual games are more than just a fad. It has proven to be a successful and profitable strategy for many mobile game developers. It has
Both Google Play and the App Store have over 3 million apps currently available for download. Each one of them can generate millions of dollars.
SINGAPORE – JANUARY 12, 2021 – Media and advertising technology company, AlgoriX, has officially launched its mobile gaming arm, AlgoriX Studios. With AlgoriX Studios, the
What Is Ad Revenue? Ad revenue refers to the money generated through advertising. It is calculated by getting the ad impressions and multiplying it by
It’s a given that managing an effective digital advertising campaign is tough. Each campaign must engage consumers across all channels – whether it be on
This is a year full of changes. It has certainly tested our capability to adapt to the times and discover silver linings. For us at
If you are following the news and happenings in the digital advertising industry, you would probably know that many big brands are now distancing themselves
The coronavirus pandemic has caused a significant shift across all industries. Now that most nations are slowly reopening, advertisers must carefully change their tactics to
Hyper-casual games have had a massive following since its popularity surged after Voodoo raked in millions of downloads when it offered such format. It is
When you want to develop a mobile app for a business, you want to make sure that they would be engaging enough to help amplify
The end of the coronavirus pandemic seems bleak at the moment. However, what is clear is its effects. Thousands of shops, schools, public spaces, and
Scaling business operations mean keeping up with current changes in the market. Both programmatic buyers and sellers need to follow standards and innovate to ensure
Looking at the current status of the in-game advertising industry makes us question – are we doing it right? The mobile gaming industry is rapidly
The threat of the coronavirus continues to wreak havoc across many industries. For digital advertisers, however, the COVID-19 presented a valuable opportunity that they should
The current landscape of mobile video viewing continues to follow an upward pattern, with more people spending as much as 40 minutes consuming video content
You have probably encountered header bidding and wonder if this trend is worth your time and attention. In programmatic advertising, it is one of the
Much has changed in the over-the-top (OTT) landscape. Since its existence over a decade ago, it has successfully ushered a multitude of subscription and ad-supported
As the first quarter of the new decade has passed, it is worth noting that the current landscape of digital advertising continues to gear towards
If there is one industry that seems to attract the most significant growth, it is the digital advertising sector. In 2019 alone, the total market
How do you measure the success of your ad campaign? As advertising is not an exact science, there is no one way of determining whether
For display advertising, 2019 was a tumultuous year. From third-party cookies’ restrictions and advertising innovations, such as digital out of home (DOOH) and connected television
Part of the Internet Advertising Bureau’s (IAB) discussion during the 2020 Annual Leadership Meeting is the call for sound regulation policies amid the General Data
In the past years, a surge in the use of the Internet caused a major shift in the business processes of organizations. No matter the
It is a given that advertising has a significant impact on consumers. Advertising giants even spend thousands of dollars on their campaigns in the hopes
Marrying advertising and data science made the measurability of results and performance of digital advertising feasible. Analytics tools are present to track every action made
You probably heard this many times before, “Mobile advertising is putting your message in front of the right consumers at the right time.” The amount
Welcome to the first quarter of 2020! This is one of the most important parts of the year for mobile-driven businesses. For publishers, this is
If content is king, then context is queen Bill Gates in 1996 wrote an essay titled “Content Is King” and almost 25 years later, it’s
With roughly 25.8% of internet users using ad blockers, there’s a need for more creative and less invasive forms of marketing. Personalized ads have become
According to Integral Ad Science, programmatic now outperforms direct ads in the United Kingdom. According to the report, for the first time during H2 2018,
People around the world are seeing one common phenomenon. The time spent on mobile devices is increasing and there are no signs of it slowing
According to Statista, there are 2.71 billion mobile users worldwide. People spend 89% of their time on their mobile phones. That’s why most brands, whether
It’s no secret that mobile advertising is an effective means to reach your target market, but have you ever considered its big impact on today’s
What is Programmatic? The word Programmatic has been around for years but it was only recently when the world of marketing embraced it. The boom
There might be three reasons you clicked on this link. First, you’re thinking about creating your own mobile game app, so you want to see
The birth of mobile devices has allowed connectivity to be more seamless than ever. This provides brands with endless possibilities to connect with their prospects
Ever since the rise of smartphones, mobile apps have given solutions to the world’s problems. App developers created breakthroughs over breakthroughs, but this generation of
Every year, marketers are welcomed with various lists of what will become the most effective marketing channel and strategies in the business world. The year
Without a doubt, the internet’s limitless possibilities have given a wide array of options to consumers. This means advertisers worldwide have been finding different ways
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