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Will an Open Ad Exchange Benefit CTV Buyers and Sellers?

The growth of connected TV (CTV) ad buying and selling has been unprecedented. The surge in CTV advertising dollars is moving at the speed of light. Data

What is content metadata and why it matters for CTV advertising

Investing in content metadata is one of the critical areas that can impact your CTV advertising strategy. Find out why it matters to you.

Brexit and GDPR: Changes Advertisers Should Brace For

While the United Kingdom officially withdrew from the European Union (EU) on the 31st of January 2020, some changes in the rulings are yet to

Best Practices for Planning CTV Advertising

Connected TV is skyrocketing in popularity. From merely an opportunity to land viewership, it has grown to become a can’t-miss strategy for monetization. This is

Changing Landscape of Game Design and Monetization Amid Privacy Changes

Recent changes in the privacy policies of Google and Apple are already creating enormous waves in the game design and monetization market. Advertisers relied heavily

AlgoriX, an independent global media and technology company, becomes a community member of Prebid.org as part of the company’s push for greater industry collaboration and transparency.

SINGAPORE, AUGUST 2021 [ExchangeWire] — AlgoriX, an independent global media and technology company, becomes a community member of Prebid.org as part of the company’s push

The Absence of Third-Party Cookies Paves the Way for Scaling CTV

For the past 25 years, digital advertising has been lauded for its ability to create targeted ads and track results to improve campaigns. Traditional broadcast

Google’s Ad Tracking Limit: How Does it Differ with Apple’s IDFA | AlgoriX

Privacy is a big issue, particularly among mobile users. Concerns about mobile ads ruining user experience have caused quite a stir among advertisers. At the

How to Successfully Enter the Hyper-Casual Market | AlgoriX

Hyper-casual games are a major hit for mobile game users, accounting for 6.3 billion downloads in 2020 alone. The future remains bright for hyper-casual game developers as

AlgoriX's new dashboard give publishers better control over their monetization

At AlgoriX, we understand that data is the driving force behind success. With increased transparency and better reporting, you can make the necessary tweaks to ensure

App monetization is never easy. Even established publishers have to deal with constantly developing preferences and an ever changing monetization landscape, including the introduction of the

in-app monetization mistakes

Are you guilty of doing these in-app monetization mistakes? Developers like you who’ve put the effort into building a game would usually find satisfaction in

monetize idle games

While many businesses took a beating when the pandemic hit, the mobile gaming industry was among the ones who made bank. With people forced to

Hyper-casual games are more than just a fad. It has proven to be a successful and profitable strategy for many mobile game developers. It has

Both Google Play and the App Store have over 3 million apps currently available for download. Each one of them can generate millions of dollars.

SINGAPORE – JANUARY 12, 2021 – Media and advertising technology company, AlgoriX, has officially launched its mobile gaming arm, AlgoriX Studios. With AlgoriX Studios, the

What Is Ad Revenue? Ad revenue refers to the money generated through advertising. It is calculated by getting the ad impressions and multiplying it by

Banner image with text "How important is user privacy for advertisers and publishers?"

It’s a given that managing an effective digital advertising campaign is tough. Each campaign must engage consumers across all channels – whether it be on

This is a year full of changes. It has certainly tested our capability to adapt to the times and discover silver linings. For us at

If you are following the news and happenings in the digital advertising industry, you would probably know that many big brands are now distancing themselves

The coronavirus pandemic has caused a significant shift across all industries. Now that most nations are slowly reopening, advertisers must carefully change their tactics to

Hyper-casual games have had a massive following since its popularity surged after Voodoo raked in millions of downloads when it offered such format. It is

When you want to develop a mobile app for a business, you want to make sure that they would be engaging enough to help amplify

The end of the coronavirus pandemic seems bleak at the moment. However, what is clear is its effects. Thousands of shops, schools, public spaces, and

Scaling business operations mean keeping up with current changes in the market. Both programmatic buyers and sellers need to follow standards and innovate to ensure

Looking at the current status of the in-game advertising industry makes us question – are we doing it right? The mobile gaming industry is rapidly

The threat of the coronavirus continues to wreak havoc across many industries. For digital advertisers, however, the COVID-19 presented a valuable opportunity that they should

The current landscape of mobile video viewing continues to follow an upward pattern, with more people spending as much as 40 minutes consuming video content

You have probably encountered header bidding and wonder if this trend is worth your time and attention. In programmatic advertising, it is one of the

Much has changed in the over-the-top (OTT) landscape. Since its existence over a decade ago, it has successfully ushered a multitude of subscription and ad-supported

As the first quarter of the new decade has passed, it is worth noting that the current landscape of digital advertising continues to gear towards

If there is one industry that seems to attract the most significant growth, it is the digital advertising sector. In 2019 alone, the total market

How do you measure the success of your ad campaign? As advertising is not an exact science, there is no one way of determining whether

For display advertising, 2019 was a tumultuous year. From third-party cookies’ restrictions and advertising innovations, such as digital out of home (DOOH) and connected television

Part of the Internet Advertising Bureau’s (IAB) discussion during the 2020 Annual Leadership Meeting is the call for sound regulation policies amid the General Data

In the past years, a surge in the use of the Internet caused a major shift in the business processes of organizations. No matter the

It is a given that advertising has a significant impact on consumers. Advertising giants even spend thousands of dollars on their campaigns in the hopes

Marrying advertising and data science made the measurability of results and performance of digital advertising feasible. Analytics tools are present to track every action made

You probably heard this many times before, “Mobile advertising is putting your message in front of the right consumers at the right time.” The amount

Welcome to the first quarter of 2020! This is one of the most important parts of the year for mobile-driven businesses. For publishers, this is

If content is king, then context is queen Bill Gates in 1996 wrote an essay titled “Content Is King” and almost 25 years later, it’s

With roughly 25.8% of internet users using ad blockers, there’s a need for more creative and less invasive forms of marketing. Personalized ads have become

According to Integral Ad Science, programmatic now outperforms direct ads in the United Kingdom. According to the report, for the first time during H2 2018,

People around the world are seeing one common phenomenon. The time spent on mobile devices is increasing and there are no signs of it slowing

According to Statista, there are 2.71 billion mobile users worldwide. People spend 89% of their time on their mobile phones. That’s why most brands, whether

It’s no secret that mobile advertising is an effective means to reach your target market, but have you ever considered its big impact on today’s

What is Programmatic? The word Programmatic has been around for years but it was only recently when the world of marketing embraced it. The boom

There might be three reasons you clicked on this link. First, you’re thinking about creating your own mobile game app, so you want to see

The birth of mobile devices has allowed connectivity to be more seamless than ever. This provides brands with endless possibilities to connect with their prospects

Ever since the rise of smartphones, mobile apps have given solutions to the world’s problems. App developers created breakthroughs over breakthroughs, but this generation of

Every year, marketers are welcomed with various lists of what will become the most effective marketing channel and strategies in the business world. The year

Without a doubt, the internet’s limitless possibilities have given a wide array of options to consumers. This means advertisers worldwide have been finding different ways

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All you need for monetization and advertising success.

Creating mobile apps that deliver real value and entertainment to life.

Acquire new customers and get consistently high ROIs.

Learn more about our Solutions

All you need for in-app monetization and advertising success.

Creating mobile apps that deliver real value and entertainment to life.

Acquire new customers and get consistently high ROIs.

Learn more about
Our Solutions

All you need for in-app monetization and advertising success.

Creating mobile apps that deliver real value and entertainment to life.

Acquire new customers and
get consistently high ROIs.

Talk to us and we’ll work with you to grow your business.

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