Mobile gaming trends to anticipate in 2022

Mobile Gaming Trends to Anticipate this 2022

What are the mobile gaming trends that will rule this 2022? Here’s our take.

The explosion of mobile gaming spanned several years. As the pandemic forced people to stay cooped up in their homes, many resorted to mobile gaming to ease their worries and while away the hours. This demand for mobile games became apparent, especially in 2020 when mobile games generated 72.3% of revenue for Android and iOS.

Demand for mobile games is understandable. On top of being convenient and accessible, mobile games afford simplicity and entertainment—things gamers rarely experience for desktop or console-ported games.

2022 Mobile Gaming Trends

With close to 3 billion mobile game players globally, it’s a safe bet to say demand will surge this 2022. What mobile gaming trends can we expect to see? Here are some of them:

PC-Quality Mobile Gaming Experience

One of the major draws of mobile games is their convenience. Players can bring their devices and play anywhere they want. However, this accessibility may mean settling for poor-quality graphics, visual effects, and animations. This 2022, however, players will expect more from developers.

One good news for developers is the rise of 5G. 5G will significantly impact the creation and use of apps, mainly when it comes to speed and efficiency. Developers can introduce new features negatively affecting app performance. More than that, 5G technology will open more opportunities for developers to innovate. Ideas will come to life.

Mobile Gamers as Huge Influencers

Another mobile gaming trend for 2022 is the rise of mobile gamers as huge influencers. As live streaming activities go mainstream, these players with huge followings will drive the popularity of mobile games.

Mobile game developers should rethink how to integrate their games with streaming channels. Once this is possible, mobile gamers can play and stream their games. These streaming activities can become potent promotional avenues. From merely watching their favorite gamers, spectators can download and play the games.

 Ultimately, it will help widen the user base and increase the bottom line.

Increase in Genre-Specific Monetization Strategies

Another mobile gaming trend we will see this 2022 is the genre-specific focus when it comes to monetization. We’ll see more in-game ads for hyper-casual games, while core games like PUBG Mobile and Genshin Impact, subscription and in-app purchases will be the main monetization models.

IDFA Challenges for Developers

Developers will continue to face tough advertising issues because of IDFA privacy changes. It will be challenging to craft targeted advertising, directly impacting the degree of user acquisition and even monetization.

Increasing their user base will depend on how creative their marketing efforts will be. Publishers need to invest in exploring different avenues to make the ads stick out. With the way things are looking, creative teams integrated with data science efforts will bring in the numbers.

Hyper-Casual Games Remain In-Demand

Hyper-casual games will continue to dominate the mobile gaming charts. Users have downloaded more than 10 billion mobile games in 2020. In 2021, this gaming genre accounted for 37% of all mobile games downloaded.

As we expect the demand for hyper-casual games to continue this year, there are important considerations to note. Along with this demand will be the call for better quality games and intuitive mechanics. It’s no longer acceptable for players to settle for poorly conceptualized and developed games. Hyper-casual games will need to discover and recruit more highly talented developers to ensure they can provide bespoke models, visual effects, and animations that will make them stand out in the highly saturated market.

Development of new technologies and gaming engines, it’s no longer surprising to see the mobile gaming industry rise and open opportunities for further development. That said, developers and advertisers should watch out for these mobile gaming trends. Use these to guide them about new monetization strategies and their adoption.

If you’re planning to develop a mobile gaming app, connect with our team of experts to help you come up with a winning strategy that will help you win new users and match the current mobile gaming trends of 2022 and beyond.



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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.