2022 Mobile Ad Trends to Watch Out For

2022 Mobile Ad Trends To Watch Out For

Most consumers nowadays rely on their smartphones and tablets to stay in the loop wherever they are. They use these devices to browse, shop, and play. For most marketers, it’s an important detail that must be considered when rethinking digital marketing strategies.

Marketers and developers should have a mobile-first approach to their campaigns to help them succeed in the digital-forward market.

Mobile gaming has proved itself to be a strong contender that marketers can leverage when it comes to entertainment. Hyper-casual games, for one, have grown over the years. However, this doesn’t mean that this genre will only be the popular one that marketers can use. App Annie predicts that most players will focus on multiplayer as more and more enjoy doing social games online.

As of writing, over 99,000 Google searches occur every second, and a huge percentage of them are often done using a mobile device. In 2020, 68.1% of global searches came from mobile devices. These numbers highlight the importance of developing ad strategies directed towards mobile users. How? Start by staying up to date on the latest mobile ad trends.

Mobile Ad Trends for 2022

Here are the mobile ad trends you should brace for 2022:

New Platforms Enter the Picture

Marketers dead set on leveraging Facebook, Instagram, and Google as their main platforms for advertising their brands should carefully rethink their strategies. While they are still great channels, when it comes to mobile ad trends, one that takes the cake is TikTok. The app became the top downloaded app in 2020 and even took second place in consumer spending. According to App Annie, this channel grew at an astounding 325% rate, reaching as much as 115 million downloads in 2020.

TikTok recognizes its reach and has opened opportunities for marketers to take advantage of their market. Advertisers can deliver video content and provide their target audience with an immersive experience that is more original and personalized. When done right, TikTok can attract new users and increase brand awareness.

Growth of Mobile Commerce

Mobile commerce has been around for several years. But, its adoption grew during the height of the pandemic. With its offer of convenience, it’s no longer surprising to see more and more consumers engage in mobile commerce. This has resulted in more social channels to implement shoppable links for which brands are quick to capitalize in.

In the US alone, mobile consumer spending hit more than $53 billion, an increase of 55% from 2019. App Annie estimates that time spent on shopping platforms will grow by 40% by 2025. What can marketers do to take advantage of this? Invest in shoppable video ads.

Invest in Real-Time Mobile Engagement

Among the mobile ad trends that 2022 will see is the demand for immediate and value-adding engagement. Advertisers should look at elevating their strategies for user-generated content. This content transforms brands into something more genuine and relatable for consumers. Most users now find it more engaging if the content in front of them is reactive and applies to their daily lives.

Banking on actual user participation can get good replicable results. The first step should be bringing content on mobile.

Video Content Remains King

In relation to mobile engagement, advertisers should understand that video content should no longer be reserved for the big screen. Consumers are all about on-demand entertainment, which means creating video content they can access wherever they may be. Even as people stayed home during the pandemic, video consumption was mostly done via mobile. According to App Annie, mobile video consumption hours increased by 40% in 2021, and it’s understandable owing to the fact that an average user has about nine streaming apps installed on their mobile devices.

Video content grabs a user’s attention. As such, it opens up possibilities of generating more engagement for users. The key to holding their interest is by keeping the videos short and relevant to target users. Once settled, the platform choice comes next. Explore other options like TikTok. Bank on video creative production and your brand can enjoy a considerable percentage in video advertising revenue, slated to hit $35 billion in two years.

These mobile ad trends can help you stay ahead of your competition. Traditional strategies should change as the target audiences evolve in their tastes and preferences.

If you’re planning to implement these mobile ad trends, connect with our team of experts to help you.



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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.