Most consumers nowadays rely on their smartphones and tablets to stay in the loop wherever they are. They use these devices to browse, shop, and play. For most marketers, it’s an important detail that must be considered when rethinking digital marketing strategies.
Marketers and developers should have a mobile-first approach to their campaigns to help them succeed in the digital-forward market.
Mobile gaming has proved itself to be a strong contender that marketers can leverage when it comes to entertainment. Hyper-casual games, for one, have grown over the years. However, this doesn’t mean that this genre will only be the popular one that marketers can use. App Annie predicts that most players will focus on multiplayer as more and more enjoy doing social games online.
As of writing, over 99,000 Google searches occur every second, and a huge percentage of them are often done using a mobile device. In 2020, 68.1% of global searches came from mobile devices. These numbers highlight the importance of developing ad strategies directed towards mobile users. How? Start by staying up to date on the latest mobile ad trends.
Mobile Ad Trends for 2022
Here are the mobile ad trends you should brace for 2022:
New Platforms Enter the Picture
Marketers dead set on leveraging Facebook, Instagram, and Google as their main platforms for advertising their brands should carefully rethink their strategies. While they are still great channels, when it comes to mobile ad trends, one that takes the cake is TikTok. The app became the top downloaded app in 2020 and even took second place in consumer spending. According to App Annie, this channel grew at an astounding 325% rate, reaching as much as 115 million downloads in 2020.
TikTok recognizes its reach and has opened opportunities for marketers to take advantage of their market. Advertisers can deliver video content and provide their target audience with an immersive experience that is more original and personalized. When done right, TikTok can attract new users and increase brand awareness.
Growth of Mobile Commerce
Mobile commerce has been around for several years. But, its adoption grew during the height of the pandemic. With its offer of convenience, it’s no longer surprising to see more and more consumers engage in mobile commerce. This has resulted in more social channels to implement shoppable links for which brands are quick to capitalize in.
In the US alone, mobile consumer spending hit more than $53 billion, an increase of 55% from 2019. App Annie estimates that time spent on shopping platforms will grow by 40% by 2025. What can marketers do to take advantage of this? Invest in shoppable video ads.
Invest in Real-Time Mobile Engagement
Among the mobile ad trends that 2022 will see is the demand for immediate and value-adding engagement. Advertisers should look at elevating their strategies for user-generated content. This content transforms brands into something more genuine and relatable for consumers. Most users now find it more engaging if the content in front of them is reactive and applies to their daily lives.
Banking on actual user participation can get good replicable results. The first step should be bringing content on mobile.
Video Content Remains King
In relation to mobile engagement, advertisers should understand that video content should no longer be reserved for the big screen. Consumers are all about on-demand entertainment, which means creating video content they can access wherever they may be. Even as people stayed home during the pandemic, video consumption was mostly done via mobile. According to App Annie, mobile video consumption hours increased by 40% in 2021, and it’s understandable owing to the fact that an average user has about nine streaming apps installed on their mobile devices.
Video content grabs a user’s attention. As such, it opens up possibilities of generating more engagement for users. The key to holding their interest is by keeping the videos short and relevant to target users. Once settled, the platform choice comes next. Explore other options like TikTok. Bank on video creative production and your brand can enjoy a considerable percentage in video advertising revenue, slated to hit $35 billion in two years.
These mobile ad trends can help you stay ahead of your competition. Traditional strategies should change as the target audiences evolve in their tastes and preferences.
If you’re planning to implement these mobile ad trends, connect with our team of experts to help you.