AlgoriX Ventures into Mobile Games with AlgoriX Studios

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SINGAPORE – JANUARY 12, 2021 – Media and advertising technology company, AlgoriX, has officially launched its mobile gaming arm, AlgoriX Studios. With AlgoriX Studios, the company aims to groom the next generation of indie game and app developers by providing them with expert guidance and resources on acquiring users, go-to-market plans for local and global markets, and monetization strategies. Moreover, through AlgoriX Studios, AlgoriX will also produce its own mobile games with a few flagship titles slated for global release in the first quarter of 2021.

Indie game and app developers can benefit from working with AlgoriX Studios by taking advantage of the synergy among its products. Besides app development and publishing, the company provides in-app advertising and monetization solutions through AlgoriX Exchange. Meanwhile, AlgoriX Entregar facilitates user acquisition. At present, AlgoriX’s advertising platform has accumulated over 900 million active users worldwide while working with over 800 developers and 300 advertisers.

AlgoriX Studios also comes equipped with a game automation and distribution platform. This enables developers to conduct a series of automated tests for game products covering price, retention, advertising efficiency, and optimization. By providing a creative demo at the early stage of game development, developers can gauge the game’s potential popularity among users, plus the average user acquisition cost in its specific category. Through this, developers can make more informed decisions, adjust projects in time, and avoid large-scale R&D costs.

“Especially for start-up game developers, resources are often scarce, thus creative testing, user acquisition, and monetization often become insurmountable challenges. By working with them from the initial stage of the project, we hope to help them grow and make successful choices through our big data and decade’s worth of experience in the field,” says Ruiz Xie, AlgoriX Chief Executive Officer.

In 2020, the global game market revenue will reach 174.9 billion US dollars. Meanwhile, the total number of players will reach 2.68 billion. By 2023, the figures are expected to hit $217.9 billion and 3.05 billion, respectively. This opens a lot of opportunities in the market.

However, lack of funding and business know-how to take their products global limits most boutique gaming studios’ chances to succeed in international markets. By incubating these talented game developers, AlgoriX seeks to equip them with the knowledge and resources they need to succeed. Singapore-based GamAI is one of the first game studios to be part of the program chosen for their ingenious game concepts.

“Even though there’s fierce competition in the gaming industry,” adds Ruiz Xie, “we believe the market space is large enough to accommodate rising stars such as GamAI. The key to a successful game is creativity combined with strong advertising capabilities. AlgoriX provides such a space where creativity can flourish with the help of technology and business expertise.”

For the company as a whole, the strategic addition of AlgoriX Studios enables it to further enrich its ad offerings by providing demand partners and advertisers more targeting options and unique traffic to reach their audience worldwide.

“We have witnessed tremendous growth in our Ad Exchange revenue this year, specifically in our casual gaming inventory. Lockdowns caused by the global pandemic also fueled the increase in advertising dollars spent on gaming inventory as more users download and play games on mobile phones. In addition, compared to previous years, we’re seeing brand advertisers becoming more receptive to advertising on gaming inventory. This is important because only with a robust advertising ecosystem can we bring more talented developers to the forefront,” comments Frederic Liow, AlgoriX SVP for Revenue Growth and Strategy.

Lastly, as part of the company’s effort to continuously innovate in the game development and ad tech space, it also recently partnered with Limpid to monetize its games through Roku TV. Through this, the company aims to further leverage the use of Connected TV (CTV) advertising to diversify its offerings.


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About AlgoriX – AlgoriX is an independent global media and technology company. Through its products AlgoriX Studios, AlgoriX Exchange, and AlgoriX Entregar, it delivers game publishing, in-app monetization, and advertising solutions. At present, the company serves over 900 million active users and covers over 30,000 apps worldwide.

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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.