The Power of Women in Ad Tech: AlgoriX Celebrates International Women’s Day

Honoring International Women’s Day, we’d like to acknowledge the pivotal role women have played in shaping AlgoriX’s journey as a global media and advertising technology company. Our 2024 global workforce demographics underscore this impact, highlighting women’s advancement into pivotal leadership roles and their successful incursion into areas traditionally dominated by men, such as software engineering and research & development. Ultimately, their relentless efforts have undeniably propelled AlgoriX’s continued growth in the industry.

Snapshot of AlgoriX’s 2024 Workforce

Women Workforce at AlgoriX

Celebrating AlgoriX’s Female Leaders

Below, we proudly highlight a selection of AlgoriX’s esteemed women leaders. Their unwavering ambition, progressive leadership, and significant contributions have been instrumental in shaping our team and driving exceptional results. By sharing the challenges they’ve surmounted and celebrating their achievements, we hope they serve as beacons of inspiration for the next generation of women in adtech.

  • Shiyang Zhang (Operations and Supply Lead)
  • Cindy Yuan (Advertising Solutions Director)
  • Huyen Nguyen (Senior Manager, Publisher Development)
  • Icey Xiao (AlgoriX SaaS Product Director)

What are some challenges you’ve faced as a woman in ad tech, and how have you overcome them?

Shiyang: While acknowledging the myriad of challenges encountered by many women in the field, I’m particularly grateful that I’ve experienced a relatively fair and friendly environment for female employees in my journey so far, especially at AlgoriX. Having worked in this industry for over 5 years, I haven’t encountered any situations specifically targeting my identity as a woman. Instead, I’ve received a lot of care and guidance, which empowered me to achieve both personal and work goals.

Cindy: In the tech industry, women are still underrepresented, which can occasionally cast doubts on our abilities. To tackle this, I’ve focused on honing my professional skills and knowledge, while also showcasing my confidence and leadership in my work. I’ve earned the respect of my colleagues and superiors through my tangible contributions and results. I’m fortunate to have spent nearly 8 years in this team without encountering any gender bias from my peers or superiors. Our collaborations have consistently been positive and enjoyable.

Huyen: As a woman in the ad tech industry, striking a healthy work-life balance has been a primary challenge for me. However, I am fortunate to be part of AlgoriX, a company that prioritizes flexibility in the global workspace. The adoption of flexible and hybrid working models as permanent solutions has made handling personal and professional commitments far more manageable. This approach not only benefits individuals but also retains more women in the sector by providing the support they need to excel.

Icey: The discussion regarding women’s roles and positions in the tech industry has always been a subject of considerable interest. While it’s true that the tech world was initially male-dominated, as time has passed, women have stepped in, bringing a fresh wave of diversity and innovation. Women are now stepping up and playing increasingly significant roles. I’m truly grateful that at Algorix, my gender hasn’t been a barrier. Quite the opposite, my leaders have given me ample opportunities to develop my skills and grow. I’m particularly thrilled to be part of the Algorix family, where I can shine and contribute to the best of my abilities.

Could you share any projects or accomplishments you’re particularly proud of?

Shiyang: In 2023, I led the team’s smooth and successful transition towards a privacy-first future by strengthening and improving our efforts towards data security and privacy. As a result, we were able to comply with IAB Europe’s Transparency and Consent Framework (TCF) v2.2 updates ahead of schedule, signed the IAB’s Multi-State Privacy Agreement in the United States, while also actively deploying support for the Global Privacy Platform (GPP) framework. All these efforts played a key role in AlgoriX’s expansion and growth, especially in the European market, delivering a significant impact to AlgoriX’s revenue growth in 2023.

Cindy: It’s an honor to have had the opportunity to contribute significantly to the design and development of AlgoriX’s advertising product solutions. While challenging, building our advertising solutions have been incredibly fulfilling. Though we haven’t formally rolled it out yet, I’m excited to see how it will inject fresh momentum into our company’s growth. I’m proud of our team’s ongoing evolution and I’m excited for the growing number of customers who will come to appreciate and use our solutions.

Huyen: I’m grateful for the opportunity to lead the introduction of our product portfolio to the Vietnam market. My primary objective has always been to ensure our customers enjoy a seamless experience with our AlgoriX SDK and custom adapters for various mediations. This is in addition to other integration methods such as oRTB, Prebid, and VAST Tag. These tasks are not just part of my job; they represent consistent, daily processes to which I’ve been dedicated for many years. The success of our customers, which they achieve in tandem with us, brings me immense satisfaction and fuels my enthusiasm. This has been a longstanding project of mine here at AlgoriX.

Icey: It is indeed an honor to hold the position of Product Director for AlgoriX’s SaaS Solution, RixEngine, where I have been entrusted with the comprehensive management of SaaS projects. Together with my team, we have successfully built the platform from the ground up, while simultaneously nurturing a highly competent operations team. The clients we have integrated thus far have expressed significant appreciation for our product functionalities, technical support, and operational services. Furthermore, these clients continue to endorse our SaaS products within their networks. Rest assured, we remain committed to our mission of delivering increasingly superior product solutions and services to our clientele.

What advice would you give to young women who aspire to have a career in ad tech?

Shiyang: I encourage young women aspiring to have a career in ad tech, to be bold and explore different areas within the ad tech industry that you are passionate about. As you gain experience, start to focus on a niche within ad tech that aligns with your strengths and interests. This could be a specific technology, a particular type of advertising, or a certain market sector. It’s critical to lay a solid foundation, so work on building your core competencies in this chosen niche. Lastly, it’s also important to plan for the future. If you’re considering starting a family, think about how you can balance your career with your personal life.

Cindy: Believe in your own abilities and the value you can deliver. Don’t let yourself be confined by gender bias. Stay steadfast in chasing your goals, and be confident in your potential to succeed in the ad tech industry. Keep your passion for learning alive, constantly striving to boost your skills and knowledge.

Huyen: Stepping in the world of tech is like stepping into a huge, diverse playground where everyone’s skills are valued. Opportunities are everywhere, but you’ve got to be quick to seize them. Alongside your tech smarts, being adaptable and flexible are keys to thriving in this field. Don’t shy away from taking charge, even if you find yourself surrounded by men! Think of it as an exciting challenge just waiting for you to conquer!

Icey: The advertising industry now offers many equal employment opportunities for women. As women, we can fully utilize our potential and strengths, bringing unique creativity, fresh perspectives, and a focus on humanization to the ad tech industry. As advertising technology continues to evolve, it’s crucial to maintain a mindset of continuous learning. In fields such as artificial intelligence and virtual reality, women have already begun to pioneer new approaches and methods for these key technological challenges.

As AlgoriX continues to expand its global footprint, we remain firmly committed to fostering a work environment that champions equal opportunities, inclusivity, and the empowerment of women. This commitment is not just about achieving gender balance; it’s about harnessing the unique perspectives and skillsets that women bring to the ad tech industry, and how their contributions can catalyze unprecedented growth and innovation.



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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.