Q1 Checkup: Are Your Strategies Aligned with the Top In-App Advertising Trends for 2020

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As the first quarter of the new decade has passed, it is worth noting that the current landscape of digital advertising continues to gear towards mobile devices and installed apps, which are mainly dominated by both Facebook and Google.

Given this, numerous publications and experts are citing the importance and benefits of launching mobile in-app advertising. Interestingly though, a good number of organizations still fail to leverage it for their campaigns.

Why? Perhaps the answer lies in the limitation of both the knowledge and technology of these organizations. To resolve this gap, app publishers and agencies must, therefore, consider providing an answer to this lack of knowledge and technology. Part of this process is communicating the current in-app advertising trends for the new decade.

 

3 Top In-App Advertising Trends You Should be Doing

A review of the first quarter of digital advertising trends shows that in-app advertising would remain focused on mobile. That said, organizations must be able to pool their resources and invest much of it towards amplifying their mobile presence.

Here are the current trends shaping the digital advertising industry:

1. Mobile Video Advertising

Mobile video advertising is among the most prominent marketing tools that most advertisers are leveraging to get their products out there. More and more are developing video clips and mini-games with positive reception from consumers. These methods are rapidly displacing traditional mobile advertisements. Traditional banners and desktop display formats are now becoming obsolete as consumers are clamoring for highly engaging display ads that are positioned to adjust to the consumption habits of the target audience.

Advertisers should now look into the growing popularity of connected TVs (CTVs) and over-the-top advertising (OTTs) and how they can be effectively integrated into mobile devices to provide the convenience that most consumers are craving for.

2. Native Advertising

While native advertising has been in existence for several years, not many have truly exploited it for their campaigns. For the first quarter of 2020, we see numerous publishers and advertisers leveraging native advertising, with Statista expecting native advertising spending to hit US$52.7 billion, which is roughly 64.8% of advertising spending of all digital display. Consumers are getting smarter, and they can easily spot if a particular content is targeting them.

As such, advertisers are now shifting their gears toward pumping much of their promotions via native advertisements. Most consumers would interpret it as a recommended content by their inner circle or as part of a website’s editorial entry. In short, they are not considered disruptive at all. Another great thing about native advertising is that it can be easily integrated into any omnichannel campaigns.

For publishers and advertisers, this means that they need to invest in producing a wider variety of ad types across different platforms. Given this, there must be a shift towards more programmatic advertising.

3. Augmented Reality

Augmented reality (AR) is an emerging trend in the advertising industry. As technological advancements become apparent, augmented reality is no longer limited to gaming apps. In fact, it is changing the trajectory of digital advertising for 2020 and beyond. By making advertising as interactive as possible, they open the possibility of reaching out to their consumers in a whole new concept. By the end of 2020, there will be an estimated 1 billion users of augmented reality, and organizations that want to take a sizeable chunk of that number should start looking at this technology for their in-app advertising campaigns.

What can we derive from these trends? Advertising in 2020 is all about providing a personalized mobile experience for consumers. Advertisers, publishers, and app developers should keep in mind that the direction of demand is towards mobile in-app advertising.

Want in on this in-app advertising trend? Contact us and we’ll let you know how AlgoriX can help you make that shift to programmatic advertising that would increase your bottom line.

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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.