Monetizing Your Mobile App this 2021? Here’s How You Should Do It

Both Google Play and the App Store have over 3 million apps currently available for download. Each one of them can generate millions of dollars. However, only a handful of them will do. That’s why it is critical to know how you can effectively monetize your game to make sure it stands out against the competition, especially those that come from developers with an established name in the industry. 

A mobile app can only become lucrative when it can provide what its target audience wants, including the user experience that it intends to create. However, what should be done to make sure the money starts flowing? It all boils down to striking the right balance while keeping the users coming back for more.

For many, developing an app means making users buy it. However, not all users are willing to pay for an app, especially if they can find an alternative for which they don’t have to shell out money. How do you monetize your mobile app, then? Here are some ways:

Improve In-App Ads
In-app ads are one of the most effective ways for developers to monetize their mobile app this 2021. Since it does not limit the audience, players can enjoy the app for free. Developers earn money when they show mobile ads in the game. Many advertisers are willing to pay good money if they can show their ads and generate more users or buyers from the visibility provided by the mobile app. 

Retention is also good for in-app ads since most users usually remember advertisements when they see them within an app they continuously use. The key, however, is to make sure these ads will not be intrusive that will affect user experience. Bombarding the app with tons of ads can have a negative impact. Before you know it, people will abandon your game and look for a better alternative. 

In-app ads are available in different formats. The most popular ones are: 

  • Native Banner Ads

  • Interstitial Ads

  • Rewarded Ads

  • Playable Ads

  • Offerwall

Developers must choose the ad format depending on the type of game they are developing and their target audience. It also pays to work with the best ad network to help you maximize your revenue. 

Incorporate In-App Purchase
Most developers, particularly new ones, find it hard to compete with established developers. However, this does not mean they cannot monetize their mobile app. One method to use is in-app purchases. AppAnnie projected that users would spend roughly 156.5 billion in app stores, and it is something you can bank on. You make your mobile app available for free download, but incorporate some strategies that when the players are invested in the game, it would be easier to entice them to purchase something within the app. It can be through offering extra lives, gems, or coins to help them advance in the game. 

The important thing is to remain strategic about pricing. Offering limited-time bundles and packages often bring the most value to players. 

Dive into Hybrid Monetization

While developers may prefer one mobile monetization strategy over the other, it also helps to consider a mixed monetization strategy. One of the biggest monetization trends to come this 2021 is the hybrid monetization model, as it allows developers to tap into multiple sources of income. Of course, this all depends on the genre of the mobile app you have in mind. 

Curious how AlgoriX Exchange can help monetize your mobile game? Contact us to learn more.



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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.