Reply to Michelle美夏:  write an alt text for this image: 👻️ 已开启新的话题 An illustration showing a computer screen displaying various offer walls, with different offers and rewards, for publishers to use on their websites or apps.

The Benefits of Using Offerwalls for Publishers in 2023

In today’s increasingly crowded and competitive digital advertising space, publishers constantly seek new ways to engage with users and monetize their content. There are tons of ad formats in the market. Yet, one that’s often overlooked and underutilized is offerwalls.

Before rewarded video ads, the pioneer of opt-in rewarded advertising in mobile games was offerwalls. Offerwalls are mini-stores within a game that reward players for completing certain actions. It could be through:

  • Surveys
  • Mini-games
  • Freemium signup
  • Game downloads
  • In-app purchase

However, since offerwalls require significant player engagement, the reward must be valuable enough, usually in the form of in-game currency.

It’s worth noting that offerwalls work best in games with a hard currency. Players always crave hard currency, making it a valuable reward that can increase engagement with the offerwall.

Offerwalls are particularly effective at engaging users who might otherwise resist traditional forms of advertising, such as display ads or pre-roll videos. Offering users a tangible reward in exchange for completing an action, offerwalls can incentivize users to engage with content in new and meaningful ways.

Why Publishers Should Consider Offerwalls

In a mobile app ecosystem where ad revenue is crucial for publishers, finding the right ad format can make all the difference. Here’s what publishers can achieve by implementing offerwalls this 2023.

Increased User Engagement and Retention

Offerwalls can be a powerful tool for increasing user engagement and retention. By offering users virtual currency or other rewards, publishers can create a sense of loyalty and incentivize users to spend more time in their app or game. This increased engagement can lead to higher retention rates and, ultimately, more revenue for the publisher.

Implementing a freemium, in-app subscription model is a smart approach for attracting users to your app without requiring immediate payment. This model offers users free access to the app, enticing them to explore its features while knowing that premium features are available for purchase via a subscription. Users are more likely to engage with the app and eventually convert to paid subscribers.

Additionally, integrating offerwall advertising into your app can lead to significant gains. Mobile gaming developers can experience an increase in app installs and better retention rates through offerwall advertising. Such impressive results can bring about a range of benefits for both mobile gamers and app developers, such as increased revenue and user engagement.

Monetization of Non-paying Users

Another benefit of offerwalls is the ability to monetize non-paying users. Many app and game users are not willing to spend money on in-app purchases, but they may be willing to complete actions in exchange for virtual currency or other rewards. This allows publishers to monetize a larger portion of their user base and generate revenue from users who may not have otherwise spent money on in-app purchases.

Offerwalls can also be a way to introduce non-paying users to the benefits of in-app purchases. By offering virtual currency or other rewards for completing actions, users may be more likely to see the value in in-app purchases and become paying users in the future.

Take note that TikTok effectively leveraged its in-app purchases and generated over $305 million in just the last quarter of 2022.

Additional Revenue Stream

For example, a mobile game publisher can partner with an offerwall provider and earn a percentage of the revenue generated from users completing actions in exchange for virtual currency. This could be a significant source of revenue for the publisher, especially if they have a large user base engaged with the game.

Future of Offerwalls for Publishers

The future of offerwalls is bright, with continued innovation and evolution to meet the needs of publishers. One area of growth is using rewarded video ads within offerwalls. Rewarded videos are short videos that users can choose to watch in exchange for virtual currency or other rewards. This allows publishers to monetize users who may not be willing to complete additional actions, such as surveys or app downloads.

Another area of growth is in the use of programmatic offerwalls. Programmatic offerwalls use machine learning algorithms to optimize the offerwall experience for each user based on their behavior and preferences. This can lead to higher engagement and revenue for publishers, as users are presented with more relevant and appealing offers.

The rise of blockchain technology is also affecting the future of offerwalls. Blockchain-based offerwalls can provide increased transparency and security for users and advertisers while also allowing for greater flexibility and customization for publishers.

As users become increasingly resistant to traditional advertising methods, offerwalls offer a unique and effective way to engage with users and generate revenue.

However, it’s essential to note that offerwalls should be used in moderation and with careful consideration for the user experience. Users may become frustrated or overwhelmed if they are presented with too many offers or if the rewards are not perceived as valuable. Publishers should strive to strike a balance between monetization and user experience to ensure long-term success.

Get expert advice from the AlgoriX team on the best ad placement strategy to take your monetization to the next level. Speak to our experts, or if you’re currently working with us, you can contact your account manager directly.



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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.