How to Successfully Enter the Hyper-Casual Market | AlgoriX

How to Successfully Enter the Hyper-Casual Games Market

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Hyper-casual games are a major hit for mobile game users, accounting for 6.3 billion downloads in 2020 alone. The future remains bright for hyper-casual game developers as this genre will continue to attract a wider user base. In fact, publishers conclude that hyper-casual games will be the driving force in mobile game development, with revenue stemming from advertising. That’s why plenty are looking for ways to enter the hyper-casual game market. 

Ways to Enter the Hyper Casual Market

As the future of mobile game development, it’s no longer surprising that many developers want to enter the hyper-casual market. How can they successfully do so? Here are some ways:


Focus on Rapid Iterations

To successfully enter the hyper-casual market, developers must understand that serving these games should be quick. Iterations should be released within weeks, maxed out at four weeks tops. That’s why developers should navigate the steps with thoroughness if they want to release a hyper-casual game that would get the maximum click-through rates.


Developers should also stick to their key performance index (KPI). Once they test the game and it doesn’t meet the criteria, they should be fast to move on to the next product. Iterations should be quick. Develop a game, gather data, and analyze if it can smash the numbers.


Invest in Sub Genres

Because of the need for rapid iterations, it’s also important to consider investing in sub-genres to enter the hyper-casual market. Why? Because not all hyper-casual games will be successful. The trend in the industry is banking on the business model of hyper-casual games but with a unique twist. In the last year, many developers have shifted their focus on narrative hyper-casual games, which factors in the storyline behind the game. The idea is to bank on the game’s potential for longevity and how it can be further optimized and improved during the game’s early stages to gather significant investment from the players.


Bank on Originality

Often, developers create games inspired by successful games currently in the market. It’s fine. However, it must be clear that being an alternative to popular games won’t help them enter the hyper casual market with success. They have to think outside of the box and develop original content that will set them apart from the competition. Nowadays, it’s no longer about doing what the big ones do. It’s about setting the tone and the pace of the competition. If you can’t do that, then don’t expect success.


Visuals, Visuals, and Visuals

One of the first things to consider after defining your hyper-casual game mechanics is how to market it to generate click-throughs. An effective way is to make the visuals as captivating as possible. Attract your users with tons of ad creatives. Use videos to showcase your stunning visuals. Of course, your marketing efforts should not stop there. Continuously improving the graphics is key to retaining them within your game.


Learn how AlgoriX can help you monetize your hyper-casual game market. Connect with our experts now.

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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.