AlgoriX at ChinaJoy 2023

AlgoriX Ignites China Joy 2023, Unleashing Monetization Expertise in Back-to-Back Events

ChinaJoy, the largest gaming convention in China, has made a triumphant return after a three-year break, attracting game enthusiasts from all corners of the globe. Not to miss any of the action, the AlgoriX team also took part in the week-long series of events, where our monetization experts shared valuable insights into revenue growth strategies, monetization trends, and cutting-edge advertising technologies.

In case you missed it, check out all the highlights below:

WN Connect Shanghai: Supercharging Revenues in 2023

AlgoriX’s SVP for Revenue Growth and Strategy, Frederic Liow, alongside industry leaders Eran Navon from GeoEdge, Lotus Xue from CamScanner, and Ling Wang from GameGoing, participated in a panel discussion centered around supercharging revenues in 2023. The experts offered their unique perspectives on the latest challenges, strategies, and technologies driving in-app revenue growth, providing attendees with valuable insights to navigate the evolving landscape of the gaming industry.

Previous slide
Next slide

KCHUHAI Global Game Cooperation Conference (GGCC): Post-COVID Monetization Trends and Challenges

AlgoriX’s SVP for Revenue Growth and Strategy, Frederic Liow, and Morden Chen, Director of New Business at Moloco, took part in an engaging session where they discussed the monetization trends and challenges faced by the industry in the post-COVID era. Their insightful dialogue shed light on effective strategies and innovative approaches that game developers can adopt to maximize monetization opportunities in the ever-changing adtech landscape.

Previous slide
Next slide

Beluga Global Media & Entertainment Summit (July 29): Exploring New Advertising Technologies for Game Developers

During this summit, AlgoriX’s Director for Advertising Product, Austin Bai, took center stage to discuss the immense potential of new advertising technologies, such as Prebid, and how these can benefit game developers in the long run. Austin delved into the intricacies of Prebid technology, highlighting its ability to optimize advertising revenue, deliver a seamless user experience, and at the same time, provide industry players with a fair and transparent marketplace.

Learn more about AlgoriX’s partnership with HERE

Previous slide
Next slide

AlgoriX’s active participation in China Joy 2023 exemplifies the company’s commitment to staying at the forefront of industry trends and innovations. Through these meaningful engagements, we hope to stay up to date on current industry challenges, share our expertise, and hopefully foster more collaborations to propel the gaming and ad tech industry towards a fairer, transparent, and more prosperous future.

The fun’s not over yet! Let’s talk?

Even though the festivities at ChinaJoy 2023 have ended, there’s no reason to end the fun. Let’s keep discussions rolling. Contact our team to discuss future collaborations or get answers to all your burning questions!



Sign Up
to Our Newsletter

Get the latest company and industry updates.

Related Posts

Our Partners

Subscribe to AlgoriX

Join Our Algorian Family

Pranav Kataria

Senior Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation. Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

Chief Revenue & Operations Officer

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.