Insider Secrets REVEALED: 3 Easy Yet Effective Tips to Mobile Game Monetization

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There might be three reasons you clicked on this link. First, you’re thinking about creating your own mobile game app, so you want to see if you can get a return on your investment. Second, you’re already developing your mobile game, so you’re getting ready to find ways to effectively monetize through your app. Third, you already have a mobile gaming app on Google Play or the App Store, but you’re having a hard time earning revenue.

Luckily, those three questions can be answered in three easy ways. It’s much simpler than you think it is. Just follow these quick steps and you’ll be maximizing your app revenue in no time.

Be Strategic With Your In-App Purchases

When you create In-App Purchases, you have to keep in mind that consuming is a behavioral trait. That’s why you have to always know your users. You can create the most creative in-app purchase, but if it doesn’t appeal to your audience, it won’t sell.

One strategy is to design personalized items because users will always have a need to stand out among other users and making them feel that their items are personal will increase the chances of purchasing. Another one is pretty basic. Offer consumables. According to Flurry, 68% of 57 million in-app purchases on both iOS and Androids are spent on products like coins or tokens. That’s why you also have to find a way to make your users feel the need to buy your consumable items.

Be Consistent with Promotions

Use the power of social media to promote your mobile games. Always keep in mind that brand recall is very important when converting non-users to download your app. The more you remind your target market about your app, the more it gets downloaded, the more you get paid. Utilize ads to reach specific people that will most likely enjoy your app.

Creating a website as a landing page or a gateway to your Google Play or App Store download page is also an effective way to build your audience. You can also insert blogs and other features, so you can maximize on reaching your market organically.

Be Smart With Ads

Publishing ads on your mobile game is the most effective way to earn revenue. Especially if your app is free. When you work with AlgoriX, we can help you connect with the world’s top DSPs and media buyers. This way, you are guaranteed the best offers and increased revenues.

You might think, ‘Why do I need to work with an ad exchange if media buyers can come directly to me?’ Well, the biggest advantage you’ll have when working with us is we provide access to top advertisers all at once. With our AI-powered platform, we can help determine which ads best suit your audience and deliver the highest eCPMs. Having the data that AlgoriX can provide is your key to a successful app monetization strategy.

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And that concludes AlgoriX Ad Exchange’s three quick tips on mobile game monetization. The bottom line in this article is to always do your research. Especially for your market because you can create the most effective promotions and in-app purchases, but if you didn’t make them for the right users, you won’t be able to get conversions.

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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.