AlgoriX Chat & Chill Cafe: Your Coffee’s On Us at ChinaJoy 2024

Planning to attend ChinaJoy 2024? So are we! This year, AlgoriX invites you to our exclusive AlgoriX Chat & Chill Cafe at the Shanghai New International Expo Centre on July 26-27, from 9 AM to 5 PM. Located right next to the B2B hall entrance, our cafe is designed to be a serene spot where you can chill and network with fellow developers and leading ad tech professionals.
Where to Find Us

The heat is going to be on at ChinaJoy 2024 with summer temperatures literally rising and more people expected to be attending. Finding a quiet place to meet partners or work for a while might get even more challenging. That’s where our AlgoriX Chat & Chill Cafe comes into play. We’ve created a quiet spot amidst the hustle, offering you a perfect place to rest, enjoy a cup of coffee, and catch up with friends and partners.

Everyone currently working with AlgoriX or those interested in learning more about our products and services are welcome to reserve a time slot at the cafe. Due to limited seating, however, we will be sending out confirmation messages after booking that will serve as your entry pass. If you’re interested, please fill out the form below and secure your place today!

Aside from this, we also have several activities planned, including a few workshops on the latest industry trends. Our experts will be on hand to answer questions, provide insights, and discuss the exciting future of adtech with you. Plus, you’ll enjoy our selection of snacks and exclusive AlgoriX coffee. Don’t miss this fantastic opportunity to network with industry leaders!

Stay tuned for more details, and we can’t wait to see you at our AlgoriX Chat & Chill Cafe!



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Pranav Kataria

Senior Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation. Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

Chief Revenue & Operations Officer

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.