An image featuring a computer screen displaying an update for an SDK, with icons representing privacy and revenue increase.

AlgoriX’s SDK Update Tackles New Monetization Challenges to Deliver Higher Revenues

AlgoriX is excited to announce the release of our new SDK, which includes updates to tackle monetization challenges in 2023. As a mobile app developer, it’s no secret that in-app advertising is a crucial component of your app’s monetization strategy. However, with ever-changing regulations and increasing competition, it can be a challenge to ensure that your in-app ads are performing at their best. That’s why we’ve made timely adjustments to our SDK to help you improve in-app ad monetization in several key ways.

What’s New

AlgoriX’s new Android and iOS SDK include the following improvements:

1. Improved handling of GDPR signals

With the General Data Protection Regulation (GDPR) in place, it’s critical to ensure your app complies with these regulations. That’s why we’ve designed our new SDK update to make it easier to seamlessly connect with your Consent Management Platform, while still monetizing your app effectively. If you’ve implemented a CMP (Consent Management Platform) in your app that complies with IAB TCF v2.0 (Transparency & Consent Framework) for your user consent flow, AlgoriX’s SDK reads the TCF v2.0 consent strings from NSUserDefaults or SharedPreferences automatically. You don’t have to do any additional configuration to pass the signals. Not only that, AlgoriX’s SDK also allows you to set the GDPR signals programmatically. This way, you save time and can focus more on other important aspects of your business.

Take note, though, that when you use AlgoriX’s SDK, you’re still responsible for maintaining compliance with applicable privacy regulations, correctly collecting and passing user consent signals to AlgoriX, whether you are using your own or third-party consent mechanism.

Refer to our updated documentation for more details.

2. Upgraded adapter to better support primary ad networks

We’ve enhanced and expanded our support for the industry’s top mediation platforms. With AlgoriX’s SDK, you can integrate with various mediation partners, including AppLovin MAX, Unity LevelPlay, Google Admob, and more. The new AlgoriX SDK also comes with improved creative rendering and data tracking with the industry’s top mediation platforms to ensure the best user experience for your app without any performance data discrepancy.

3. Support for new iOS features

For AlgoriX’s iOS SDK in particular, we’ve made improvements to support new features for iOS14 and above. This includes better attribution and greater transparency through the StoreKit Ad Network (SK Ad Network) and AppTracking Transparency (ATT) framework for your iOS inventory.

How This Update Can Take Your Earnings to New Heights

Ultimately, the goal of this new update is to improve revenues from in-app and CTV monetization for publishers using AlgoriX Exchange. Here’s how you can benefit from this new SDK:

  • By making it easy to pass the GDPR related signals, publishers can confidently expand monetization efforts to Europe and tap more premium European demand. For publishers based in the EU, our improved monetization capabilities will be a welcome addition. We’ve made significant product enhancements to ensure that you’re maximizing your earnings potential and keeping up with the latest trends in the industry.
  • Our enhanced support for top mediation platforms ensures you’ll have more accurate data to work with and smoother loading of ads. Through this, you get improved attribution and ad delivery, thus receiving greater reward for your traffic.
  • By adopting Apple’s new privacy frameworks and ensuring you’re up-to-date with the latest iOS requirements, our SDK allows you to expand your monetization opportunities and earn from iOS-specific ad campaigns.

Unlock New Opportunities – Start Using Our SDK!

Overall, our latest SDK update is a significant step forward in improving in-app ad monetization to address 2023’s challenges. With better handling of GDPR signals, enhanced support for top mediation platforms, and iOS-related updates, we’re confident our new SDK will help you maximize your app’s earning potential.

So why wait? Start reaping the benefits by getting in touch with your dedicated AlgoriX account manager. Otherwise, you can contact our team and we’ll guide you through a smooth integration process.



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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.