How Different Ad Formats Can Help You Reach Your Business Goals

You probably heard this many times before, “Mobile advertising is putting your message in front of the right consumers at the right time.” The amount of personalization in mobile advertising also means that running advertisements is not a one size fits all. Now, marketers are tasked to define the market segment and design a customer journey.

Have you ever wondered what type of advertisement works well for your target market? Better yet, what type of advertisement works well for a certain goal? It’s easy to get lost in the world of marketing and follow what’s trending only to discover it isn’t applicable to your brand or product. To guide you in choosing what media to use and attract your customers, Algorix listed the ad format available to you and how it could help you reach your business goals.


How It Works:

Classic banner ads are non-interfering and keep the user experience intact. Commonly seen at the top or bottom of the screen with the sizes of 300×250, 320×50, 320×100 and 300×50, depending on the device.

Best For:

The position and the size of the ad make it prone to ad-blindness syndrome and because of that, it is not advisable for brand awareness or visibility campaigns. Normally this ad format works for brands that are already recognized.


How It Works:

Medium Rectangle covers the eyes’ hotspot taking up most of the visible screen of the device. The ad could be a video or image with a size of 300 x 250 px which is the same across all devices.

Best For:

The ad format makes it possible to grab the attention of the user making it perfect for brand awareness or introducing a new product.



How It Works:

Interstitials are ads that fully cover the interface of their host app which appears between activities or game level intervals. It’s a 6-7 second ad that draws the user’s undivided attention and automatically disappears. Users have the option to tap the ad and proceed to its destination or close it and return to the app.

Best For:

Best for campaigns that have a clear Call-To-Action (CTA). These ads have high engagement because of the prime ad space and undivided attention.


How It Works:

Native ads, from the name itself, don’t look like an ad. They match the look and feel of the media they are in. It could be in the form of “in-feed”, “search & promoted listing”, or a “content recommendation”

Best For:

Mobile users are very aware of how ads look like. Using Native Advertising format lessens ad fatigue. Comparing display ads and Native ads, native ads often deliver higher CTRs, thus delivering higher ROIs.


How It Works:

It works similarly to interstitial ads but has a longer and wider range for plugins which include a photo gallery, video, location, CTA button, and others. The video is usually skippable after 15 seconds.

Best For:

Interstitial videos allow animated and interactive ads, which make it good for engagement. Just like normal interstitial ads, it’s good for campaigns with CTAs that direct users to a separate landing page. This ad format normally works well for gaming apps.


How It Works:

Pre-Roll Ads are video ads that play before the content a user has selected starts. These videos are normally 15, 30, or 60 seconds long. After 15 seconds, a user has an option to skip the ad that’s why it’s important to place important details right from the start.

Best For:

When advertisers wish to retarget previous website visitors or someone left a product in their cart, these video formats can be a good reminder about the value of the product or service. CTA buttons are available as well thus helping users land on the desired landing page.


How It Works:

Rewarded videos are non-skippable ads that normally run for 15-30 seconds with an in-app reward in the end. This type of ad is popular in the gaming industry.

Best For:

The incentive improves video completion which translates to brand awareness and better yet, conversion. If your campaign aims for a conversion action (for example, shop, download or even lead generation), this ad works because ad viewers stick until the end, delivering high click-through-rates (CTR).



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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.