Introducing a Brand-new AlgoriX!

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This is a year full of changes. It has certainly tested our capability to adapt to the times and discover silver linings. For us at AlgoriX, we have used this opportunity to reexamine our business and make changes that would not only positively affect ourselves but the world.


With this in mind, we’ve pivoted our company’s mission towards a great goal:


“Media innovations through technology that connects the world.”


In line with this, we have restructured to become an independent global media and technology company offering our partners best-in-class technology solutions and know-how to deliver results. This is possible with the expansion of our product line to include:



All you need for in-app monetization and advertising success.


AlgoriX Exchange is a truly global, mobile-focused ad exchange and SSP, where we seamlessly connect publishers and buyers worldwide to overcome the many challenges that emerge from connecting with different regions.



Creating mobile apps that deliver real value and entertainment to life.


AlgoriX Studios, together with our partner studios, has created some of the world’s most popular mobile apps and games downloaded and enjoyed by countless users globally. We offer mobile game and app publishing solutions as app promotion and distribution services.



Acquire new customers and get consistently high ROIs.


AlgoriX Entregar is our in-house advertising platform dedicated to advertisers and agencies. We facilitate the acquisition of new users and customers from our large pool of direct global traffic supply.


As AlgoriX continues to grow with the help of our industry partners and clients, we stay committed to striving for quality and transparency above all. Thus, we will continue to forge strategic partnerships with organizations like the IAB Tech Lab and Trustworthy Accountability Group (TAG) to support the growth of a transparent digital advertising supply chain for the industry.


Last, as a global organization, we will push for inclusivity in tech by creating opportunities for all. Across our various offices, we welcome talented individuals from different regions and cultures to join our team. Learn more about the career opportunities at AlgoriX here.


As we look forward to a better future, we would like to thank our partners who have placed their trust in the AlgoriX team. With your support, we’ll keep investing in innovations that encourage meaningful connections and bring an end to the world’s isolation.

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Our Partners

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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.