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AlgoriX Shortlisted for Best Client Services Team at The Wires Awards 2022

Providing top-notch service and ensuring our clients’ success have always been AlgoriX’s priority. That’s why we’re excited to be shortlisted for The Wires Awards 2022’s Best Client Services Team category. The Wires Awards is an annual global awards programme hosted by ExchangeWire that recognizes the best of the best in digital advertising. According to ExchangeWire, the award for Best Client Services Team is given to “a team with efficient structure, set up, strong leadership, agile client communication, and a proven ability to troubleshoot and solve clients’ problems.”

Although the verdict isn’t out yet on the winner, being shortlisted is already a great privilege. We are deeply honored to be recognized along with other excellent peers in the industry. We would also like to take this opportunity to thank our partners for their trust and support.

The road to excellence

Despite being a relatively young brand in the industry, AlgoriX was founded by a core team with decades’ worth of digital advertising industry experience. That’s why, in a short time, we were able to steadily build our reputation as a key industry player, providing excellent client servicing and fuelling our partners’ business growth.

In particular, these four pillars build up our philosophy for customer success:

1. Proactive and dedicated account management to understand upcoming requirements and business challenges.
2. Committed to our partnersgrowth and going the extra mile to ensure we achieve their targets.
3. Timely optimizations & sharing of best practices to deliver the best possible results.
4. Stringent quality control to protect our buyers and publishers from fraudulent traffic, malicious ads, & malware.

Investing in the future

We understand that the ad tech industry is continuously evolving at a rapid pace. Therefore, we always have our hands on the pulse of these changes so that we may ceaselessly reinvent ourselves and deliver cutting-edge solutions to our clients. In the past, we’ve already expanded our range of products and solutions to accommodate our growing roster of clients and their unique demands. Moving forward, we’ll continue to invest in technology and human resources to support not only our company’s growth but also achieve our partners’ goals.

To learn more about how AlgoriX can help you succeed, contact our customer success team.



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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.