Maximize Your Mobile App’s Ad Revenue with AlgoriX: A 2020 Guide to Mobile Game Monetization

Ever since the rise of smartphones, mobile apps have given solutions to the world’s problems. App developers created breakthroughs over breakthroughs, but this generation of mobile problem-solving is just starting. Android users alone have 2.46 million apps to choose from, so how do mobile app developers maximize their chance to greater ad revenue? Read this article to master mobile game monetization.

Hit the Right Market

In-App advertising may be similar to traditional, but when it comes to reaching audiences, it’s not about getting as many views as you can anymore. Nor is it just about gender, age, or location. You have to understand the behavior of your market because you are now targeting them directly. Digital is all about the personalization of ads. With programmatic, you can actually gather your market’s attitude towards ads, so you can make sure that the ads you publish are effective. Remember, no matter how much banners or rewarded videos you feed to your users, your ad revenue will plummet if they don’t interact with your ads.

Publish User-Friendly Ads

It is a no-brainer that your audience uses different mobile devices. Have you checked your ads lately? How do your users view your ads? Are your ad placements effective for different mobile devices? Now that you know which ads you should use, you should now know if you’re putting your ads in the right place. Determine what works best for your market. Should you use Mobile Rich Media for high engagement and conversion? Are you sure your user is going to see your Adhesion Banner? How certain are you that someone’s going to notice your slider ad?

Make Your Users Interact with Your Ads

Rewarded Videos are most effective with mobile gaming apps and the ultimate trick to actually persuading your users to be interested is to make them interact with your ads. Choosing interactive ads is a win-win-win situation. Your users have fun with your ads which results in conversion. In return, your ad revenue increases. However, not all advertisers provide interactive ads, but if you have a chance to publish one, make sure to put them in your rewarded videos.

Test Your Ads

Even if you have done all the three tips above flawlessly, none of your ads will work if you don’t test your ads. It is highly recommended that you follow the A/B testing or also called split testing. Its function is to help you determine which elements or features work best for your users.

With AlgoriX Mobile Ad Exchange, we will help you maximize your ad revenue, because we value results. With years of experience in the business, we have a team of experts in mobile app monetization. Moreover, we work with top DSPs and media buyers to provide high-quality ads that not only work but also convert. Adaptation and evolution are two words we believe in the most. In this ever-changing industry, we’ll lend you a hand so you won’t get lost in all the trends and fads of mobile monetization.



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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.