Unlock Ad Tech Insights at AlgoriX Chat & Chill Cafe’s Espresso Exchange During ChinaJoy 2024

If you haven’t signed up to drop by the AlgoriX Chat & Chill Cafe at ChinaJoy 2024, here’s another reason for you to do so! Join us at Espresso Exchange, a series of free workshops on the latest adtech challenges and trends led by AlgoriX’s product and monetization experts. Learn about alternative solutions to future-proof your advertising and monetization strategies.

About Espresso Exchange

The Espresso Exchange will be held on July 26 and 27, 2024 at the AlgoriX Chat & Chill Cafe located at the Entrance hall 2 of the Shanghai New International Expo Center. Those interested in attending can sign up through the form below.

Meet the Speakers

Austin Bai
Director of Advertising Product at AlgoriX
Austin will be sharing ways to tackle 2024’s privacy challenges while introducing the benefits of Prebid Mobile for publishers. This session will include alternative targeting and measurement solutions as well as AlgoriX’s ongoing efforts related to the Google Privacy Sandbox.

Session Schedule:
July 26: 10:30 AM – 11:00 AM
July 27: 2:30 PM – 3:30 PM

Shiyang Zhang
Supply Operations Lead
To deal with 2024’s unique set of challenges, new monetization strategies and trends have emerged. Shiyang will reveal strategies used by leading publishers and ad tech companies to maximize revenues. She will also touch upon new monetization opportunities and emerging ad formats. 

Session Schedule:
July 26: 2:30 PM – 3:00 PM
July 27: 11:00 AM – 11:30 AM

Beyond the workshops, you can also connect with other AlgoriX experts and industry peers to discuss challenges and solutions. Take advantage of this unique networking opportunity to exchange ideas and build valuable professional relationships. Seating is limited, so secure your spot now by completing the form below!



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Pranav Kataria

Senior Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation. Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

Chief Revenue & Operations Officer

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.