AlgoriX Works with to Accelerate Prebid Adoption in APAC and Launch AlgoriX SDK

AlgoriX Works with to Accelerate Prebid Adoption in APAC and Launch AlgoriX SDK

SINGAPORE, JULY 13, 2023 – AlgoriX is working with to boost Prebid adoption in the Asia-Pacific region while also launching the AlgoriX SDK based on Prebid’s Mobile solution. As the sole Asian company in Prebid’s global task force, AlgoriX is leveraging its mobile advertising expertise to support in further developing their Prebid solution for app developers while also promoting Prebid adoption as the standard. is the leading open-source programmatic software solution for publishers and ad-tech companies, focused on fostering collaboration, trust and transparency across the industry with a goal of accelerating adoption in the APAC region. One of Prebid’s core products is a free, open-source header bidding solution that enables developers to move beyond traditional waterfall methods and gain simultaneous access to hundreds of demand partners worldwide. With its tailored product suite, developers can take greater control over inventory and pricing, maximizing revenue and ensuring brand safety.

With their membership into Prebid, AlgoriX is working with Prebid to increase its membership among APAC ad tech companies while simultaneously launching their own SDK solution.

Introducing the AlgoriX SDK

As the mobile and in-app advertising market continues to flourish, is focused on evolving its mobile and, specifically, in-app capabilities. To support this mission, AlgoriX leverages its extensive experience in mobile and in-app advertising to optimize existing technology for these platforms. Specifically, the AlgoriX SDK is built on top of Prebid Mobile, a lightweight and open source SDK that empowers developers to move beyond the traditional waterfall approach. By incorporating the latest features for optimal monetization performance, the AlgoriX SDK provides a clear advantage for developers seeking to succeed in the mobile and in-app advertising space.

 These include:

  • SKAN 4.0 support to help developers gain a greater share of iOS advertising budgets, while also providing advertisers with an enhanced granular attribution in a post-ATT era
  • Multi-ad format support to reduce internet bandwidth consumption while increasing fill rates
  • Control settings for developers to fine-tune ad rendering experience for video interstitial ads
  • Coupling with AlgoriX’s cloud-based SaaS solution to minimize the amount of coding needed for developers to deploy their own & operated header bidding solution

Launching a Global Task Force

Recently, Prebid launched its global task force, which includes representatives from across the industry, including developers, demand-side platforms, and supply-side platforms. AlgoriX is honored to be part of this task force, which aims to ensure that Prebid meets the changing needs of developers and advertisers worldwide.

“We are thrilled to join forces with to accelerate the adoption of Prebid worldwide,” said Frederic Liow, AlgoriX SVP for Revenue Growth & Strategy. “Through this, we hope to leverage our mobile advertising expertise to drive further innovation and fairness in the industry. By providing a level playing field for all buyers, we enable fair competition for developers’ inventories, resulting in maximum ROI for all. Ultimately, this partnership will drive genuine revenue growth for developers.”

Frederic Liow talk about AlgoriX Partnership with Prebid President Mike Racic adds, “Prebid is committed to providing developers with the best header bidding technology available. AlgoriX’s extensive experience in APAC’s in-app programmatic advertising space makes them an excellent partner to help us expand Prebid’s global reach and support developers’ needs.”

Mike Racic Prebid President on Partnership with AlgoriX

In line with this, Prebid is hosting its first global summit in New York City on October 23, 2023 to provide attendees an opportunity to learn more about the latest developments in header bidding technology and network with industry leaders.

By partnering with, AlgoriX is helping its clients stay ahead of the curve in programmatic advertising optimization and maximize their revenue potential. To learn more about how to be part of our global task force, reach out to



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Pranav Kataria

Senior Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation. Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

Chief Revenue & Operations Officer

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.