What Makes Hyper-Casual Game Mechanics Tick this 2022

What Makes Hyper-Casual Game Mechanics Tick this 2022

It’s a fact that most game developers are looking at investing in hyper-casual game mechanics to increase revenue. In the past years, hyper-casual game mechanics have been the go-to of many casual and passive gamers.

Most hardcore gamers still dedicate their time to consoles and PCs. But mobile gaming is now getting a lot of dedicated players. In 2021, it became one of the most prominent video game segments. It’s also made a massive wave in barriers to entry. This year, it’s projected to cover 51% of the projected $203 billion revenue from mobile phones.

Reports show that hyper-casual game mechanics attract a huge chunk of players. It has been going on since 2018 and continues to do so. The number of downloads per year is staggering. In the UK, US, Japan, and South Korea, hyper-casual games are the most downloaded mobile game genre of 2021. This is despite the application of new IDFA regulations. From 2018 to 2021, the hyper-casual games available in the top 100 download charts increased by 14% to 36%.

Chart showing the growth of hyper casual games
Image Source: Statista

Games using hyper-casual mechanics are the only genres that reported an increase in the number of downloads. It has a total revenue of 3.4 billion in ad monetization.

Consumer interest is ever-changing. It begs the question: how do you make sure that your hyper-casual game will continue to attract your target market?

Here’s what strengthens hyper-casual game mechanics at the top of the gaming pyramid.

Factors Making Hyper-Casual Game Mechanics Great for Revenue

Here are some things that make hyper-casual games appeal to more mobile gamers:

Ease of app development

The main advantage of hyper-casual games for developers is their ease of development. Developers only need to choose the best hyper-casual game mechanics. Most will try to experiment with one or two game mechanics and see if they will work for their target audience.

Often, game developers use a software framework. This strategy helps them piece together game physics, audio, elements, and logic into the game. Choosing the perfect engine helps in making the process easier and the game more enjoyable for gamers.

Remember, games must be minimalistic and straightforward enough for players to enjoy. It should reflect on the user interface and must be playable by almost anyone regardless of age or skill.

Effective user hook

While hyper-casual game mechanics are simple, they are highly addictive. Thus, it can hook more players than other game categories. Of the 1.7 billion worldwide mobile gamers in 2021, the numbers are highly likely to reach 2.2 billion within the next three years.

Image Source: Statista

User acquisition should be the focus when creating a game and choosing the suitable hyper-casual game mechanics. It’s the most crucial part of success. So, the hook should gear towards its key markets, primarily the younger gaming population.

Infinite replay and challenges are critical. Developers must factor in why players keep coming back. They want to pass the time, relieve stress, and experience exhilaration by accomplishing a level. It provides an avenue for both developers and gamers.

High return on investment

Since hyper-casual games have a quick development process that can only take months, they have a high investment return. For developers, it requires less time and effort to create hyper-casual game mechanics that pique players’ interests.

What makes hyper-casual game mechanics stand out is that they can keep the gamers addicted with infinite replay. Players get the hang of the game. The challenges increase with each passing level. Ultimately, it provides the right balance of rawness and interest for players.
Once hooked, monetization is possible through in-app ads. Aligning these ads to the gameplay ensures gamers won’t have any distractions when playing the games. This makes it more effective and engaging.

Final Thoughts

Creating and developing a hit hyper-casual game mechanics is easy and attracts a huge user base. But, it’s a highly competitive segment. Developers and publishers of this genre must work with ad exchange networks to make their games stand out.
Learn how to implement relevant advertising and marketing for your hyper-casual game needs. Connect with us



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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.