3 examples of mobile advertising that work

3 Examples of Mobile Advertising That Work

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The world of advertising is unpredictable. It’s fast-paced and ever-changing. It needs to be. To remain relevant, brands must make sure they know the latest mobile advertising trends to make necessary adjustments. 

Unlike in other industries, the pandemic helped fuel mobile advertising’s expansion. In fact, the mobile industry was among the handful that had a “business as usual” pace. Thanks to the many brands that switched a huge volume of their ad budgets from desktop to mobile. That said, it’s most necessary for advertisers and publishers to push for more campaigns with a focus on mobile advertising.


Why Mobile Advertising Works


According to Statista, the total mobile ad spend globally will hit a record of US$327.1 billion this year, representing a 17.2% increase from last year. The same report shows that ad spending will reach US$399.6 billion within the next two years. And the main reason for this is simple: more and more people are spending more time on their mobile phones. An average US adult spends five to six hours on their mobile phones daily, which doesn’t even include smartphone use related to work.


This average time spent is enough for advertisers to invest in the medium. Video content, including Instagram Reels and TikTok videos, are some popular forms of mobile content that sell to consumers. It has become a resource for communication, information, and entertainment. Aside from social media channels, mobile gaming ad spending is also gaining ground.


Statista also reported that 30% of users prefer watching ads to paying for downloads. In-app ads are effective for getting traffic. A survey showed that about 32% of users visited a brand’s website if they watched relevant in-app advertising, and 11% claimed to buy the advertised product.


Examples of Mobile Advertising and Why They Work


Knowing the statistics and trends, you might think about how to start your mobile advertising journey. First, here are some examples of mobile advertising and why they are effective:


Mobile Banner Ads

Mobile banner ads show across a vast website network. When done on mobile phones, they appear as banner ads to smartphone users.


Why they work: It has the potential to reach a large percentage of users.


But, of course, you have to ensure that your mobile ad banner is catchy enough. Start with an attention-grabbing visual. Your copy also plays a critical role -it should be on-point and direct. The placement of the copy on the banner is also important. It should be easy to read when on mobile. Your Call-to-Action, of course, should be visible. Don’t forget to make sure your logo is present and the overall design promotes brand recall.


In-App Display Ads

In-app Display ads are present within the app while in use. They are often placed on the bottom of the screen, within the line of sight of users.


Why they work: In-app display ads promote “constant contact.” They are there on the screen, not distracting the users while they use the app, but visible enough for the users to recall them.


Video Ads

Video ads are those that tell a story. This form of mobile advertising is becoming popular because they make the target audience experience the product. Some brands use a first-person video tour because it helps draw the users in. Plus, it also provides an interactive element.


Why they work: You don’t need a huge advertisement budget for this. A little creativity and perhaps a touch of humor can pique your target audience’s interest. What’s great about such catchy ads is that they can reach more users as people would share your advertisement organically if they find it amusing.


When doing a mobile advertising campaign, it’s best to incorporate these different examples of mobile advertising—experiment with which one works best for your target audience. Doing a multi-channel campaign to reach more users would also be helpful.


Need help with your mobile advertising campaigns? Contact us now and we’ll guide you every step of the way of your mobile advertising journey. 


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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.