5 Best Practices for Offerwall Monetization

App monetization is never easy. Even established publishers have to deal with constantly developing preferences and an ever changing monetization landscape, including the introduction of the General Data Protection Regulation (GDPR) and Apple’s crackdown on offerwall monetization. These recent events have caused developers to lose thousands of dollars in revenue. This doesn’t mean, however, that all hope is lost. There are still ways for developers and publishers to improve their income by using offerwalls as part of their app monetization.

What makes offerwall monetization an ideal strategy? Engagement.

Established publishers understand that keeping customers engaged is critical to amplifying app revenue. Offerwalls support both engagement and monetization at the same time making it an ideal ad format. Suppose players are about to go up a level but struggle because they are low in in-app currency, how do you keep them engaged in the game? About 45% of mobile game users quit when they no longer have a virtual currency they can use. Additionally, about 30% choose to play but without spending money on any in-app offerings. An offerwall resolves this issue. As soon as players finish the task, they get the rewards. It’s a win-win situation for both parties.

Cultivating this gaming experience, however, relies heavily on how efficiently these offerwalls are implemented.

Tips for Offerwall Monetization

To reap the benefits of offerwall monetization, implement these tips and tricks:

Follow your branding

The first trick of the trade is to make sure your offerwall is recognizable as part of your brand. It must mirror the app’s overall look and feel to make it part of the app experience. Otherwise, it will feel like an advertisement, which may not sit well with some users.

Time the offers

It is critical to time the delivery of the offerwall. The most engagement happens when you place the offer when they need it the most—like when they are running out of currency, yet still need to complete a critical mission.

Group your users

No two users are alike. They will have different needs that require varying offerwalls. Leverage user profile data to identify which offer is most relevant to their preference. Based on what you can analyze from their profiles, customize the messaging and tailorfit the offering to get more valuable results.

Create a sense of urgency

To gain better engagement from your users, create a sense of urgency. Go for limited-time offerings that will provide users more coins for less cash spending on their end. This way, they will remain engaged in the game, allowing you to implement more monetization strategies.

Develop fresh content

It’s tempting to stick to strategies that work. Why fix something that isn’t broken, right? Novelty, however, is important to create an excellent user experience. Keeping your offerings fresh can help boost engagement further by increasing anticipation. It also helps reduce game fatigue. Offering monthly specials can help. Time the offerings when you have peak usage to attract users. Strategize it along with your time-limited offerings.

These offerwall monetization strategies can bring an optimal outcome when you have a reliable partner that can support various types of campaigns, particularly on iOS. AlgoriX has been working with developers to streamline their app monetization strategies. Connect with our experts and monetize your app now.



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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.