Personalize Your Ads: A Guide on How to Talk to Your Target Directly

With roughly 25.8% of internet users using ad blockers, there’s a need for more creative and less invasive forms of marketing. Personalized ads have become one of the solutions that marketers have turned to in recent years. But what is personalization?

Personalization involves knowing each of your audience by studying their behavior and mastering their psychographics. Having done so, you’ll be able to create a connection between your brand and your audience and provide them ads they actually wanna see.

Here are some tips to get you started:

Data is the new gold.

The foundation of personalization is big data. Personalized content or ads don’t come from assumptions or guesses. They are composed of an intricate collection of information from a marketer’s database. Take your time gathering the most detailed information from your audience before implementing and running your ads. If it’s beyond your capability, most programmatic platforms such as AlgoriX have their own data management platforms (DMPs) with rich audience data. From there, you can tell every individual’s interests, preferences, opinions, and more, so you can determine which ad to show them at what time. You can even find look-alike audiences to maximize your reach!

Segment your audience.

A key to personalization is customizing your message according to the audience you want to reach. The best way to do so is to use the data you’ve gathered to segment your audience according to various filters such as age, location, interests, etc and then preparing creatives that would work best for each group. Although this may seem time-consuming, you’ll be rewarded with higher conversions.

Experiment with your call-to-action.

With today’s savvy consumers, generic messaging like “Install Now” or “Click Here” is no longer enough to convince them to engage with an ad. Data by Hubspot show that personalized call-to-actions perform 202% better than basic ones. So how can you experiment with your call-to-action to get the best possible result?

1. Instead of using one CTA for all your campaigns, test more than one CTA against each other. This way, you’ll see which one appeals to your audience more and converts better.

2. Play with creatives. Again, it’s all about testing which works better. You can use buttons, clickable photos or GIFs.

3. Invest in Smart CTAs that are tailor-made for every user you come across. These smart CTAs can be adapted to a user’s location, language, device, etc.

Don’t wait until it’s too late.

Marketing is all about taking an action as soon as a problem occurs. When running ads, especially for Programmatic, you have to have a sense of urgency when your ad isn’t doing well. Money is well spent when you’re hitting your target, so make sure to monitor your ads and the data you gather as often as you can.

Automate personalization.

Lastly, if all the tips above seem daunting due to the amount of work entailed, the good news is there are now various ways to automate personalization. Programmatic ad exchanges such as AlgoriX, for example, can help you reach millions, if not billions, of internet users in as fast as a blink of an eye, while at the same time send different types of ads to different people depending on their ad preferences.

To learn more about how AlgoriX can help you with personalization, send us a message.



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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.