From March 21 to 25, 2023, the AlgoriX team joined over 28,000 game industry professionals and enthusiasts at the Game Developers Conference (GDC) 2023 held in San Francisco. During the event, we experienced the latest in gaming technology and tested multi-platform games developed by popular publishers as well as up-and-coming indie developers. However, the topic that drew us most to this year’s conference was game monetization. By sharing our expertise in the field, we had several insightful discussions with developers and partners about the challenges they’re currently facing.
One of these challenges includes exploring new avenues to earn revenue and expand their current monetization strategies. With in-game consumer spending expected to decline this year due to the economic downturn, game monetization through in-app advertising remains one of the best ways to maximize earnings. According to Data.ai’s State of Mobile 2023 report, mobile ad spending will continue to grow versus 2022 and is expected to hit $362 billion. Data from AlgoriX’s ad exchange supports this with a 40% growth in ad requests by the end of last year.
Benefits of Game Monetization through In-app Ads
In-app advertising involves placing ads within a game to generate revenue. These ads can be displayed in various formats, including banner ads, video ads, and interstitial ads. Here are some of the ways this can benefit developers:
1. Revenue generation: One of the most obvious benefits to in-app ads is that these are an effective way to generate revenue from a game. Developers can earn money each time a user interacts with an ad.
2. Non-intrusive: In-app ads, when done right, are not as intrusive as other forms of advertising, such as pop-ups. With good creatives and strategic ad placements, players can continue playing the game uninterrupted while developers generate revenue.
3. Targeted advertising: In-app ads can be targeted to specific audiences, which means that developers can ensure that the ads are relevant to players.
4. User engagement: When in-app ads are precisely targeted and highly personalized, they can actually enhance the user experience by providing players with additional content or rewards.
Grow Your Game Monetization Revenue with AlgoriX
AlgoriX Exchange offers game developers and publishers the opportunity to monetize their traffic and increase game revenues by gaining access to top demand sources worldwide. We have a variety of integration methods, such as SDK, pre-bid, real-time bidding (RTB), API, and VAST Tags, making it easy for developers to start earning. In a case study, AlgoriX increased one of our partner’s eCPM by up to 250%.
“We’ve had a productive week at GDC as it presented us with the opportunity to meet old and new partners in the gaming industry,” comments Hsien Hong Lim, AlgoriX Director for Global Sales & Partnerships. “Through multiple in-depth discussions, we were able to better understand which monetization pain points our partners currently face and offer solutions to address these. At the same time, we were delighted to see new games by talented indie developers and share our game monetization expertise to those still unclear about the best method to earn from their apps.”
If you’re ready to increase your game monetization revenue, get in touch with AlgoriX for hands-on guidance and a hassle-free experience.
