AlgoriX Wraps Up GDC 2023, Shares Game Monetization Expertise to Developers

AlgoriX Wraps Up GDC 2023, Shares Game Monetization Expertise to Developers

From March 21 to 25, 2023, the AlgoriX team joined over 28,000 game industry professionals and enthusiasts at the Game Developers Conference (GDC) 2023 held in San Francisco. During the event, we experienced the latest in gaming technology and tested multi-platform games developed by popular publishers as well as up-and-coming indie developers. However, the topic that drew us most to this year’s conference was game monetization. By sharing our expertise in the field, we had several insightful discussions with developers and partners about the challenges they’re currently facing.

One of these challenges includes exploring new avenues to earn revenue and expand their current monetization strategies. With in-game consumer spending expected to decline this year due to the economic downturn, game monetization through in-app advertising remains one of the best ways to maximize earnings. According to’s State of Mobile 2023 report, mobile ad spending will continue to grow versus 2022 and is expected to hit $362 billion. Data from AlgoriX’s ad exchange supports this with a 40% growth in ad requests by the end of last year.

Benefits of Game Monetization through In-app Ads

In-app advertising involves placing ads within a game to generate revenue. These ads can be displayed in various formats, including banner ads, video ads, and interstitial ads. Here are some of the ways this can benefit developers:

1. Revenue generation: One of the most obvious benefits to in-app ads is that these are an effective way to generate revenue from a game. Developers can earn money each time a user interacts with an ad.

2. Non-intrusive: In-app ads, when done right, are not as intrusive as other forms of advertising, such as pop-ups. With good creatives and strategic ad placements, players can continue playing the game uninterrupted while developers generate revenue.

3. Targeted advertising: In-app ads can be targeted to specific audiences, which means that developers can ensure that the ads are relevant to players.

4. User engagement: When in-app ads are precisely targeted and highly personalized, they can actually enhance the user experience by providing players with additional content or rewards.

Grow Your Game Monetization Revenue with AlgoriX

AlgoriX Exchange offers game developers and publishers the opportunity to monetize their traffic and increase game revenues by gaining access to top demand sources worldwide. We have a variety of integration methods, such as SDK, pre-bid, real-time bidding (RTB), API, and VAST Tags, making it easy for developers to start earning. In a case study, AlgoriX increased one of our partner’s eCPM by up to 250%.

“We’ve had a productive week at GDC as it presented us with the opportunity to meet old and new partners in the gaming industry,” comments Hsien Hong Lim, AlgoriX Director for Global Sales & Partnerships. “Through multiple in-depth discussions, we were able to better understand which monetization pain points our partners currently face and offer solutions to address these. At the same time, we were delighted to see new games by talented indie developers and share our game monetization expertise to those still unclear about the best method to earn from their apps.”

If you’re ready to increase your game monetization revenue, get in touch with AlgoriX for hands-on guidance and a hassle-free experience.



Sign Up
to Our Newsletter

Get the latest company and industry updates.

Related Posts

Our Partners

Subscribe to AlgoriX

Join Our Algorian Family

Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.