AlgoriX Joins Prebid Ascent London 2024 to Discuss Prebid for In-App Publishers

As a long-standing member of, AlgoriX has been utilizing its in-app advertising expertise to advance Prebid’s technology and advocate its use among mobile publishers. Last year, AlgoriX worked with to establish a global task force, focused on adapting Prebid to the evolving needs of publishers and advertisers globally. This year, AlgoriX will join notable speakers from IndexExchange, Verve Group, and more to spearhead discussions at Prebid Ascent London 2024,’s inaugural European event. At this event, industry leaders will gather to discuss the future of a privacy-focused, ad-supported digital ecosystem.

Prebid for In-App Ads

Join Austin Bai, AlgoriX’s Advertising Product Director, on May 1, 2024, from 2:25 to 2:45 PM at Everyman Broadgate in London as he participates in a panel discussion alongside Mike Mullin of Index Exchange, Alex Savelyev of Verve Group, and more. Together, they will discuss strategies top mobile companies use to leverage Prebid in supporting in-app publishers, and how this can offer tools that go beyond mediation to boost and expedite revenue generation.

Those interested in attending Prebid Ascent London 2024 can purchase tickets HERE. Note that ticket sales are available only until April 21st, and there will be no in-person ticket sales on the day of the event.

Take Advantage of Our Prebid-Powered Solutions

If you’re a publisher seeking to diversify your revenue streams and boost profits, AlgoriX offers two Prebid-powered solutions. These are designed to cater to publishers’ diverse requirements at different stages of the monetization process.

AlgoriX SDK

The AlgoriX SDK, built on the lightweight, open-source Prebid Mobile, benefit developers by replacing the traditional waterfall model with advanced features for superior monetization. It supports SKAN 4.0, offering developers an improved share of iOS advertising budgets and providing advertisers sophisticated attribution in a post-ATT era. It also supports multiple ad formats to increase fill rates while decreasing internet bandwidth usage, gives developers control over the ad rendering experience for video interstitial ads.

AlgoriX Prebid SaaS Solution

AlgoriX’s new Prebid SaaS Solution, RixEngine, leverages Prebid and AI technologies to offer partners unparalleled control and transparency in their monetization and advertising initiatives. This solution aims to reduce the coding required for developers to implement their personalized header bidding solution, making deployment more straightforward.

Meet the AlgoriX Team

Interested in talking to our team outside the panel? Let’s discuss how you can start using AlgoriX’s Prebid-powered solutions. Set an appointment by filling out the form below.



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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.