AlgoriX's new dashboard give publishers better control over their monetization

AlgoriX’s New Dashboard for Publishers Gives You Better Control Over Your Ad Monetization

At AlgoriX, we understand that data is the driving force behind success. With increased transparency and better reporting, you can make the necessary tweaks to ensure better performance and higher returns.

That’s why as part of AlgoriX’s continued commitment to provide everything you’ll need for app monetization success, we have designed a whole new dashboard with improved useability and comprehensive reporting in mind. This way it’s easier to adjust your monetization efforts and view relevant results.

Introducing Our Brand New Dashboard

Transparency builds trust. We value our relationship with our partners, so we want to make sure you see everything that’s going on with your ad monetization efforts. Whether you’re monetizing in-app or via CTV, we’ve got you covered! Our new publisher dashboard collates various data points, which you can view at a glance any time you want.

Get an Overview of Everything That Matters

After receiving your publisher account, you can use our dedicated dashboard immediately to view your 7-day revenue, revenue by ad format, top countries, and even your daily revenue breakdown. With this dashboard, you can easily identify if you’re making excellent progress or if adjustments are needed.

Go In-Depth and Monitor Your Progress

If you want to go more in-depth with your campaign data, you can hop over to the Reports tab. Besides viewing your revenue, you can also filter results according to a specific date range, ad format, and platform. Not only that, but you’ll also have access to a wider range of dimensions such as impressions, fill rate, render rate, eCPM, and more, which you can export anytime as needed.

By allowing you to sort and organize every relevant data, you gain a better understanding of your overall progress. This way, you also seize control over every aspect of your ad monetization, from implementation to reporting.

How You Can Maximize Our Dashboard to Increase Revenues

Now let’s get to the bottom line: how can you take advantage of these changes to improve your monetization efficiency? Aside from the obvious benefit of being able to identify which ad placements actually work, here are other ways you can use our dashboard to your advantage.

Control and Fine-tune Your Ad Monetization

Through our publisher platform, you can add new placements and edit existing ad tags any time you want. By giving you full autonomy over your ad monetization, you can quickly adjust your ad inventories to meet the existing demand, while removing those that no longer work. In such a fast-paced industry, making timely changes is essential to improving your overall campaign result.

Don’t Sell Yourself Short

Make sure you get the most value out of your ad inventory by setting price floors. With AlgoriX’s publisher platform, you can add your desired minimum bid price per country and optimize them later on depending on performance. This enables you to consistently improve your eCPM, which can then directly affect your revenue.

Unlock Your Full Monetization Potential Today

AlgoriX is constantly looking for ways to make the monetization process easier and more transparent for our publishers. As such, we’ll continue improving our publisher platform to make sure we bring more innovative features in the future. If you’d like to know more about how we can help you increase your revenues, contact us or get in touch with your account manager.



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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.