From reach to engagement: AlgoriX’s Ultimate Guide to Mobile Advertising

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It’s no secret that mobile advertising is an effective means to reach your target market, but have you ever considered its big impact on today’s advertising? There are over 780 million smartphone users in China alone. Meanwhile, according to George Slefo, online ad revenue totaled to $88 Billion.

Given this opportunity, how are you going to maximize your reach and garner engagements through your ads? Follow this article for a quick, yet effective guide to mobile advertising.

Video Advertising

Compelling storytelling works best when you use videos to communicate with your audience. According to Youtube, mobile video consumption increases by 100% every year. In addition, a third of consumers watch videos on their mobile devices according to Forbes.

To maximize your chances for engagement on your ads, we suggest the following tips:

  1. Optimize your videos for different types of mobile devices and or internet bandwidths.

  2. Limit your videos to 90 seconds second. (The shorter, the better.)

  3. Show your brand during the first five seconds. Remember that consumers have short attention spans.

  4. Get creative. Know what makes your market smile.

Gamified Ads

Gamified ads have been taking over the mobile advertising era and there’s no stopping them. This type of ad is the perfect way for your consumers to connect with your brand. According to this 2016 report, gamified ads had 7.44% more engagements than static ads. It’s fun and engaging, yet temporary, so your market will be wanting more from you.

Here’s how you can create entertaining gamified ads.

  1. As always, optimize every aspect of your ad. Not all devices are suitable for heavy elements.

  2. Unlike video ads, make your branding lowkey. Too much branding can drive consumers away.

  3. Keep it simple. Just like how Google Chrome created the jumping dinosaur games when you don’t have internet, your ad must be easy to engage with.

  4. It’s a hard balance to maintain, but although you need to keep your brand lowkey, it still needs to be visible.

Native Mobile Ads

Although innovation is great, it’s also good to use the tried and tested. The best thing about native ads is you can still communicate with your audience without interrupting them during their mobile activities.

Here’s how you can get your audience’s attention:

  1. Write a direct, but clear copy. With just 3 to 7 words, the consumers must be able to absorb and comprehend your headline.

  2. Create an eye-catching design. Copy is king, but a clever design gets people’s attention.

  3. Branding is everything. Make sure that your logo is the first thing your audiences notice when they see your ad.

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Although currently, these three ads are the ‘holy trinity’ of mobile advertising, the industry is always changing and evolving so keep an eye on emerging trends. At AlgoriX, we cover a range of ad formats to cater to your unique needs and achieve maximum engagement. For more information, contact us.

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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.