2019 Global Trends and Tips for Mobile Advertisers

Every year, marketers are welcomed with various lists of what will become the most effective marketing channel and strategies in the business world. The year 2019 is about to end. You are probably asking which among the trends presented really created an impact?

If you’re reading this guide, AlgoriX has narrowed the list down of relevant mobile marketing trends for 2019 and how you can use them. Make sure to take down notes integrate these into your strategy before the year ends.

Trend # 1: Artificial Intelligence to Profile And Target the Right Consumer

Artificial Intelligence for marketing is formed through the combined power of data analytics and machine learning. This technology gives computers the capability to think like a human. Applying AI in business, marketers now have the power to predict their customer behavior with propensity modeling and predictive analytics. This model helps businesses identify users who are more likely to respond to an offer.

Tip: The success of the model is supported by the quality of your data. You need to make sure that the tags and tracking codes in your online campaign are accurate and up to date. Use this data to determine your customer segment. At AlgoriX, we have thousands of mobile campaigns from global brand advertisers and DSPs running in our exchange daily. Here are the best practices we have observed for marketers to maximize the impact of their mobile advertisement:

Trend # 2: Personalization to Connect with Your Viewers

Personalization is beyond including the name of your customer in your email newsletters. Today’s customer wants to feel that they have a connection with the brand. According to research data by Evergage Inc., marketers overwhelmingly agree (98%) that personalization helps advance customer relationships. Email still is the most common digital channel for personalization. What marketers need to realize is the power personalization could generate for online advertising, mobile application, and web application.

Tip: A strong knowledge of who your customers are is a great key to a marketer’s success. You are marketing in an omnichannel, and this means keeping in mind your customer behavior and preference wherever they are. Going back to the previous trend, the customer segment and AI implementation could help you integrate personalization across all channels.

Trend # 3 Video Content To Create An Impact

Among all other types of content, research shows that more than 50% of consumers prefer video content from the brand. According to the Content Marketing Institute, 43% of B2C marketers say a pre-produced video is the most successful type of content for marketing purposes.

Tip: Capture your viewers by making the most of video elements including sound, visuals, and most of all, storylines. With the presence of various devices, it is common that people sometimes end up using their phones, laptop, tablet, and television at the same time. You can try to create a motivation for them to keep watching. For example, running a rewarded video ad type.

AlgoriX mobile exchange worked with thousands of app developers worldwide providing reach to millions of users daily. Our AI supply optimization maximized our publisher partners’ inventory performance, thus delivering better results. To learn more about how Algorix can help brands get better ROI, visit our website.



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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.