Every year, marketers are welcomed with various lists of what will become the most effective marketing channel and strategies in the business world. The year 2019 is about to end. You are probably asking which among the trends presented really created an impact?
If you’re reading this guide, AlgoriX has narrowed the list down of relevant mobile marketing trends for 2019 and how you can use them. Make sure to take down notes integrate these into your strategy before the year ends.
Trend # 1: Artificial Intelligence to Profile And Target the Right Consumer
Artificial Intelligence for marketing is formed through the combined power of data analytics and machine learning. This technology gives computers the capability to think like a human. Applying AI in business, marketers now have the power to predict their customer behavior with propensity modeling and predictive analytics. This model helps businesses identify users who are more likely to respond to an offer.
Tip: The success of the model is supported by the quality of your data. You need to make sure that the tags and tracking codes in your online campaign are accurate and up to date. Use this data to determine your customer segment. At AlgoriX, we have thousands of mobile campaigns from global brand advertisers and DSPs running in our exchange daily. Here are the best practices we have observed for marketers to maximize the impact of their mobile advertisement:
Trend # 2: Personalization to Connect with Your Viewers
Personalization is beyond including the name of your customer in your email newsletters. Today’s customer wants to feel that they have a connection with the brand. According to research data by Evergage Inc., marketers overwhelmingly agree (98%) that personalization helps advance customer relationships. Email still is the most common digital channel for personalization. What marketers need to realize is the power personalization could generate for online advertising, mobile application, and web application.
Tip: A strong knowledge of who your customers are is a great key to a marketer’s success. You are marketing in an omnichannel, and this means keeping in mind your customer behavior and preference wherever they are. Going back to the previous trend, the customer segment and AI implementation could help you integrate personalization across all channels.
Trend # 3 Video Content To Create An Impact
Among all other types of content, research shows that more than 50% of consumers prefer video content from the brand. According to the Content Marketing Institute, 43% of B2C marketers say a pre-produced video is the most successful type of content for marketing purposes.
Tip: Capture your viewers by making the most of video elements including sound, visuals, and most of all, storylines. With the presence of various devices, it is common that people sometimes end up using their phones, laptop, tablet, and television at the same time. You can try to create a motivation for them to keep watching. For example, running a rewarded video ad type.
AlgoriX mobile exchange worked with thousands of app developers worldwide providing reach to millions of users daily. Our AI supply optimization maximized our publisher partners’ inventory performance, thus delivering better results. To learn more about how Algorix can help brands get better ROI, visit our website.