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Here’s Why Publishers and Advertisers Should Prioritize User Privacy

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It’s a given that managing an effective digital advertising campaign is tough. Each campaign must engage consumers across all channels – whether it be on mobile or connected TVs (CTVs). There must be an understanding of consumer behavior, and this lies in data gathering. Many believe that when advertisers and publishers can access data, they can create refined targeting that generates measurable returns from their ad spending and also build user trust. However, that is not always the case.


Nowadays, many consumers get frustrated by the numerous ads they see because they feel that most of these infringe on their right to privacy. This has led to several privacy laws such as the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). Organizations, such as Google, are also phasing out cookies to protect user privacy.


Digital Integrity: Where Are We Now?


For years, the use of consumer data without consent has been rampant. Many advertisers and publishers do this because it helps them serve targeted ads without considering whether they are unwanted or intrusive. Today, this practice will no longer hold water because consumers are now expressing their concern on targeted advertisements. This can have a lasting impact on brand equity. This is important as digital integrity is now being exposed and questioned. Consumers know now that their data is being taken and used without their permission, thus tarnishing the trust between consumers, publishers, and advertisers.


Both advertisers and publishers should shift their focus on maintaining digital integrity by doing responsible advertising.


Responsible Advertising: Consented Data


Data is vital. It is the future, but with growing concern on data use, there is a need to adhere to responsible advertising. How is this implemented? By using consented data. Collecting data with permission and using them ethically can ensure that publishers are effectively building consumer trust.
On the outset, the consent should be explicitly outlined in a language understandable to all parties involved.


This way, it’s possible to create an ecosystem where everyone wins. Users can get access to free and ad-supported content with the assurance that their data is used ethically. Publishers, on the other hand, can generate enough compensation for their effort. Similarly, advertisers can connect with their target audience.


To make the shift, consider:


Responsible Data Collection: Shifting to a first-party measurement system will help you directly ask your consumers for consent. This method also allows for better use of solutions that are not compatible with user privacy expectations.


Partnership with Responsible Publishers: Placing ads with responsible publishers like AlgoriX Studios that provide content-driven and direct relationships with their users can help brands tailor messages that apply to their audience.


Working with Compliant Partners: Ensuring that you only work with partners that comply with relevant privacy regulations will protect you and your brand from inadvertently violating any laws.


User privacy should take center stage in your campaigns. Learn more about how AlgoriX can help you create meaningful and responsible advertising campaigns by contacting us.

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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.