In-App Monetization: 5 Best Strategies So Far in 2022

In-app monetization strategies remain one of the trickiest for both advertisers and publishers. While apps can help brands increase their reach and visibility and bring in more revenue, not everyone fully understands how it works. Think about it — gaming and news apps can both be used to achieve your sales and marketing goals. However, their in-app monetization strategies will significantly differ, particularly when it comes to messaging. That’s why it’s imperative to have app development strategic planning.

Top In-App Monetization Strategies

When developing the in-app strategies, here are some of the ones that deliver results:

1. App Subscription

Most publishers will deviate from the idea of charging their subscribers a fee when downloading the app. It’s understandable since they want to cater to a bigger market. More than 90% of PlayStore and Apple Store apps are free to download. Paid apps, on the other hand, take up only 18% of the total number.

Source: Statista, 2022

But for publishers looking to increase their revenue, offering a paid app download is the more appropriate in-app monetization strategy since it can bring massive revenues. There’s a caveat, though. Your brand must have content that users will find valuable for them.
For example, giving them a gaming experience that only you can provide will ensure that users will choose you over some free apps.
One of the best ways to apply this strategy is to have an app subscription model. App revenue from app subscriptions has brought in $13 billion in 2020. If you look at the numbers, you’ll notice that a large percentage of the revenue comes from subscription fees.

2. In-App Ads

Another proven in-app monetization strategy that brings in revenues is in-app ads. Running ads is an effective way and the fastest method to earn from apps. For gaming apps, the one preferred by many advertisers is gamified ads because it allows the users to interact and engage with the ad itself, giving them visibility and ad retention.
Rewarded ads are another way of ensuring the users will still have a seamless gaming experience. A practical application would be by rewarding a user with another attempt at winning the game when they fail a level after playing an ad.

3. App-Data Monetization

Knowing how to leverage first-party data will be more crucial than ever with the eventual demise of third-party data. If you’re a publisher, you should know how advertisers would be willing to pay good money to get their hands on app data from your users. However, this in-app monetization strategy will only apply to publishers with an already solid user base. Again, you should be careful when offering user data. You should know the security and privacy concerns that surround it.

4. In-App Purchases

If you belong to those who don’t want to charge an outright fee to your users to download your app, one effective monetization strategy is in-app purchases. Don’t get the wrong idea that this strategy will only apply to apps that sell products. Even gaming apps can offer in-app purchases for various things, including extra lives, in-app currency, or unique game items.

5. App Monetization Strategists

Perhaps one of the best strategies is working with experts in in-app monetization. Remember that not all monetization strategies will work for you. But, if you have a team of specialists who are well-versed in identifying the game design and the type of ads your apps need, you already have half of your job done.

Knowing the right combination of in-app monetization strategies that’ll work for your brand is more than trial and error. You also need to do careful research, and part of it is knowing the best app developers to build your app from scratch with app monetization in mind.

Connect with us to know how AlgoriX can help build your app that brings in revenues.



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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.