Announcement of AlgoriX joining IAB Europe's Transparency and Consent Framework

AlgoriX Joins IAB Europe’s Transparency and Consent Framework

Starting the year strong by expanding the company’s reach in the European market while advocating for user privacy and transparency in the adtech space.


SINGAPORE, FEBRUARY 21, 2023 – AlgoriX, an independent global media and technology company, officially announces today their approved status as the latest vendor to join IAB Europe’s Transparency and Consent Framework (TCF). This endeavor is part of the company’s plan to further expand its presence in the European market and its commitment to global privacy and market transparency.


To help all parties in the digital advertising chain comply with the EU’s General Data Protection Regulation (GDPR) and ePrivacy Directive, IAB Europe, the premiere European-level association for the digital marketing and advertising ecosystem, launched the Transparency and Consent Framework. This framework gives consumers transparency on the processing of their personal data and allows them to express choices. It also lets vendors engaged in programmatic advertising know ahead of time whether their own and/or their partners’ transparency and consent status allows them to lawfully process personal data for online advertising and related purposes.


“This year, AlgoriX is set to further bolster our presence in Europe,” comments Frederic Liow, AlgoriX SVP for Revenue Growth and Strategy. “As an official TCF member, we’ll be able to expand our business and allow our partners to tap into more opportunities, all while ensuring compliance with local laws and regulations.”


More importantly, by becoming an official TCF member, AlgoriX stays true to its commitment towards safeguarding consumer privacy and pushing for market transparency. Frederic Liow adds, “Since the company’s inception, we’ve advocated for quality and transparency above all. That’s why we’re happy to evolve with the market and adopt stricter regulations, because these ultimately contribute to a safer and better ad tech space.”


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About AlgoriX
AlgoriX is an independent global media and technology company. Backed by investments from top international venture capitalists, its core team is equipped with years of experience from leading global internet and ad tech companies. Through our team’s expertise, AlgoriX is able to bring to our partner’s best-in-class technology solutions and know-how to effectively scale their revenue and deliver results.

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Pranav Kataria

Senior Director, Programmatic Strategy

As the Senior Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

Chief Revenue & Operations Officer

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.