Getting Your Business Off the Ground: How Geolocation Mobile Marketing Can Help

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In the past years, a surge in the use of the Internet caused a major shift in the business processes of organizations. No matter the business size, business owners have to deal with stiffer competition and stricter regulations. As such, marketers need to amp up their creative techniques to edge out their competitors and benefit from increased ad revenue. This competition caused the shift to mobile marketing.

 

The Era of Mobile Marketing

According to the data presented by Statista, there are currently 3.5 billion smartphone users in the world, and it could reach 3.8 billion by next year. Each user would spend roughly three hours and 15 minutes on the phone on a daily basis, based on the research conducted by RescueTime. For marketers, this is an opportune time for them to carry out their mobile marketing strategies. However, effective mobile marketing can only happen if marketers can have a clear understanding of their mobile audience to help them design content that would strategically target the right audience and consequently increase their ad revenue. This is where geolocation comes in.

 

How Geolocation Mobile Marketing Can Boost Ad Revenue?

Pay-per-Click Geotargeting

Pay-per-click (PPC) advertising is an effective advertising strategy that can push a brand towards the first search results page. However, there is no assurance of conversion so it might not be as cost-effective. To make it work, marketers should turn to geotargeting. PPC geo-targeting allows organizations to display advertisements to target audiences that are within an identified location based on their IP addresses.

 

Personalized Content

Nowadays, being a successful brand means putting your customers first. For this reason, any content must glean from the customer’s buying journey. Advertisers must look at the past behavior – which advertisement they clicked and what search terms they use. Similarly, content personalization can also happen by identifying the physical location of their target audience. How? Knowing the geographical location can help marketers convey their messages more effectively by using the consumer’s regional expression to make their content more relatable. Note that about 49% of customers would buy items, not because they need it, but because it was a personalized recommendation from a brand that they have built a relationship with. In fact, many consumers are willing to pay more if they believe they can get a personalized experience. For example, an e-commerce store can adjust its website depending on the geolocation of its consumers. They can have products for sale reflecting the local currency so they don’t have to keep converting for every item they would like to purchase.

 

Localized Mobile Marketing

Marketers can make the most out of their ad campaigns if they can carry out localized mobile marketing efforts. As much as 78% of local mobile searches resulted in offline purchases. That said, geotargeted mobile marketing is crucial to know the local pulse – what are the best products that would address the need for this locality? From there, marketers can create a mobile-optimized campaign that would have better sales conversion.

Geolocation mobile marketing is the future and AlgoriX can help you take advantage of this particular strategy. What other strategies can marketers can apply to help drive up their ad revenues and increase sales conversions?

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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.