AlgoriX Partners with HUMAN To Battle Ad Fraud and Improve Inventory Quality

AlgoriX, an independent global media and technology company that operates a global AI-powered exchange providing monetization and advertising solutions to publishers and advertisers and HUMAN Security, Inc, the global cybersecurity leader in protecting enterprises by disrupting bot attacks, digital fraud and abuse, today announced a new strategic partnership to safeguard AlgoriX and its clients. This partnership protects AlgoriX from programmatic ad fraud and ensures that only quality inventory reaches real humans across their CTV, and mobile, supply.

Programmatic ad spend continues to grow and is expected to reach $383B worldwide by 2025 making it imperative for ad tech platforms to prioritize their efforts in preventing ad fraud and ensuring high-quality inventory. In response to the escalating sophistication of industry-wide fraudulent activities, AlgoriX strategically adopts HUMAN’s Programmatic Ad Fraud Defense to provide post-bid detection to counter evolving threats and fortify the company’s protective measures. This partnership empowers AlgoriX with in-depth technical analysis and actionable insights to help maintain its marketplace quality and provide fraud protection for its clients to ensure trust in programmatically traded media.

“At AlgoriX, we prioritize our customers and believe trust is critical in digital advertising. We’ve partnered with HUMAN to remove sources of fraud and ensure publishers and advertisers can spend media dollars with confidence,” said Frederic Liow, Revenue Growth & Strategy SVP at AlgoriX. We also greatly value industry insights provided by Satori Threat Intelligence and Research teams through their investigations, providing our team with unique details into how malicious threat actors exploit the advertising supply chain, further deepening our confidence in our mutual partnership and relationship that we’ve fostered between HUMAN and AlgoriX.

Since deploying HUMAN’s solutions, AlgoriX has seen:

● Within the first 30 days of implementation, IVT rates dropped to below 1% for its clients transacting programmatically

● In-App spend increased by 40% due to higher inventory quality

● 30% increase in CTV revenue from brand advertisers looking for accredited and trustworthy CTV sources

“HUMAN is excited to partner with AlgoriX to support their mission of protecting inventory quality and transparency for publishers and advertisers,” said Apurva Joshi, Chief Product Officer at HUMAN Security. “As a global media and ad tech company, AlgoriX‘s partnership with HUMAN will increase marketplace trust across supply partners, maximize inventory value and protect revenue by ensuring ads reach real humans.”

To learn more about the Human Defense Platform and how it protects digital businesses, read more here.


HUMAN is a cybersecurity company that protects organizations by disrupting bot attacks, digital fraud and abuse. We leverage modern defense to disrupt the economics of cybercrime by increasing the cost to cybercriminals while simultaneously reducing the cost of collective defense. Today we verify the humanity of more than 20 trillion digital interactions per week across advertising, marketing, e-commerce, government, education and enterprise security, putting us in a position to win against cybercriminals. Protect your digital business with HUMAN. To Know Who’s Real, visit

About AlgoriX

AlgoriX is an independent global media and technology company. Backed by investments from top international venture capitalists, its core team is equipped with years of experience from global leading internet and ad tech companies. Through our team’s expertise, AlgoriX is able to bring to our partner’s best-in-class technology solutions and know-how to effectively scale their revenue and deliver results.



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Pranav Kataria

Senior Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation. Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

Chief Revenue & Operations Officer

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.