New Employee Spotlight: Jenny Lee, AlgoriX Senior Partnerships Manager

The Algorian Way: Senior Partnerships Manager Jenny Lee on Driving Success through Partner Segmentation

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What is the Algorian Way?

The Algorian Way is paved with excellence, hard work, and limitless innovation. In this series of candid interviews, we get up close and personal with the people working tirelessly behind the scenes to deliver you topnotch monetization and outstanding ROIs. Through this, we hope to showcase our passion and vision for the future of ad tech.


New Employee Spotlight: Jenny Lee

First up in the series, we welcome Jenny Lee, AlgoriX’s new Senior Partnerships Manager. A true global citizen who has lived in several of the world’s most progressive cities, she now lends her rich expertise to help more AlgoriX clients in the Asia-Pacific region and worldwide achieve advertising success.


Name 3 things you’d like us to know about you

  1. I recently moved back to my home country, South Korea, after spending 20 years overseas. I went to school in New Zealand, Beijing, and Singapore. Wherever I go, I am able to adapt really quickly and get localized into the culture, language, and lifestyle.
  2. I am an active sports player. I was the soccer captain in High School. I started playing golf two years back, and I am in love with it now. I also enjoy playing table tennis, snow-boarding, and many more.
  3. I began learning to play the drums. I wish I would be able to play the song “Believer” by Imagine Dragons one day!

Tell us a little about your work experience and how it contributes to your current role at AlgoriX

I first joined the Ad Tech industry in 2017 by joining Smaato, working on Demand Partnerships across the APAC market. I also worked as a Sales Analyst at Dataxu (now part of Roku), developing effective sales strategies for the business.

Then I moved to Grab, one of Southeast Asia’s leading tech companies, where I was part of GrabAds Strategy and Partnerships team. I managed strategic projects to accelerate profitability and monetization of the GrabAds business, sourcing for new opportunities for revenue growth through internal and external partnerships.

With my experiences with different ad tech companies, I aim to bring greater business insights to further expand AlgoriX’s presence in the Programmatic landscape. I will take the lead in defining partner segments to target according to our business needs and drive deals end to end.


What’s your first impression of the company and your teammates? What’s one thing you enjoy about your job?

My first impression of the company was that the culture was engaging and collaborative. Despite having to start work remotely due to the pandemic, all the teammates here shared knowledge and ideas actively, providing a sense of belonging from day one!

I enjoy the fact that people from all around the globe are collaborating in such a professional manner, achieving great things by sharing the same vision.


What are the things you’d like to accomplish this year?

My goal is to build a stronger market presence for AlgoriX, expanding its market share in South Korea and other regions.


Describe AlgoriX using only three words!

Global, Tech-savvy, Connected


Any last thoughts?

I look forward to making a positive impact on clients’ businesses as well as ours. I hope to connect with partners who don’t work with us yet, and explore possible ways to maximize their ad revenue through our platform.

I hope to stay up-to-date in this dynamic ad-tech industry and identify the incredible opportunity we could explore as it constantly evolves.


Want to learn more about how Jenny can help you and your business? Contact us.



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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.