Black Friday Insights Report for Monetization Opportunities and Advertising Trends

Black Friday Week Insights: Unlocking Opportunities for Holiday Revenue Boost

As we look back on Thanksgiving week, a period also marked by the shopping phenomena of Black Friday and Cyber Monday, it’s clear that it’s more than just an opportunity to unwind and spend time with family – it’s a global spending event of epic proportions. This year, we’ve seen the combined sales for these two days alone surge to an impressive over $22 billion. And that’s not all – the worldwide ad spend during this period also climbed to a remarkable $600 million. It’s truly a testament to the power of these two shopping days to influence not only consumer but also brand spending.

Here at AlgoriX, we’ve been keeping a keen eye on the data from AlgoriX Exchange during Black Friday Week, a period defined by Amazon as November 17-28. This stretch of time not only encompasses the lead up to Black Friday itself but also the aftermath of Cyber Monday. Our goal? To distill valuable insights from this period and uncover monetization opportunities that our partners could leverage for the upcoming Christmas and New Year holidays. We believe in the power of data-driven decisions, and we’re excited to see how these insights can drive success in the festive season ahead.

Download the Report Below

Report Summary

Black Friday Week saw a significant increase in ad spend, with notable growth in various ad formats, particularly rewarded video and native ads. App categories, including games and productivity apps, experienced substantial growth. Android outperformed iOS in ad spend growth, and Roku CTV inventory also saw an uptick. Ad spend surged particularly in Eastern Europe, while Asian markets experienced moderate growth. For a detailed breakdown of all key statistics, download our comprehensive infographic above.

What to Expect
  • Key growth statistics
  • Best-performing ad formats and sizes
  • Top app categories
  • Best-performing platforms
  • Info on top geos

Monetization Opportunities

Given the trends observed, below are some opportunities you can explore to maximize your earnings during the upcoming Christmas and New Year holidays.

1. Empowering Success in the Resurgent Programmatic Europe Market: The latest “2023 Attitudes to Programmatic Advertising” report by IAB Europe presents a compelling shift: with over 50% of advertisers allocating more than 41% of their digital campaign budgets to programmatic Mobile and Video inventory, a substantial surge is evident compared to previous years. This trend aligns with our observations during recent Black Friday and Cyber Monday events. As a result, publishers should intensify efforts to optimize their EU inventory. This optimization demands meticulous price-point setting, enhanced inventory allocation strategies, and the integration of vital TCF v2.2 consent signals. These steps lay the groundwork for a privacy-conscious monetization strategy, crucial for seizing the year-end surge in advertising budgets.

2. Capitalize on Large-Screen Inventory: With advertisers increasingly inclined to promote on larger screens during Black Friday and Cyber Monday, publishers equipped with tablet-compatible versions of their apps or games stand to benefit by establishing a dedicated waterfall for this inventory. Specifically, prioritizing interstitial placements on such platforms can be advantageous due to their potential for higher average eCPM compared to other banner sizes.

3. Maximize Q4 Growth with Peace of Mind: Amidst the year-end revenue surge celebrated across the digital advertising industry, it’s vital for publishers to confront the concurrent rise in malicious ads. Opting for a monetization partner that champions ad safety becomes indispensable during this critical phase. To safeguard your Q4 expansion, prioritize partnerships with monetization firms that proactively combat malicious ad occurrences. Challenge your chosen partner to outline comprehensive preventive measures to fortify your platform against such threats.

Ready to ramp up your holiday monetization strategies? Contact us.



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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.