ALGORIX AT MAU

AlgoriX at MAU Vegas 2024: Hitting the Jackpot in the Era of AI and Data Privacy

Get your dices rolling! AlgoriX is thrilled to kick off 2024 as one of the sponsors of Mobile Apps Unlocked (MAU) 2024. This industry-leading conference will take center stage at the iconic MGM Grand, Las Vegas from April 2 to 4. We invite you to join us and engage in meaningful discussions centered on the evolving ad tech landscape in a year defined by rapidly advancing AI technologies and stringent privacy regulations. Together, let’s explore how to hit the monetization and advertising jackpot in the heart of Las Vegas.

HOW TO GET IN TOUCH

You can get in touch with our team before or during the event through the following means:

BOOK AN APPOINTMENT
Make sure you reach the right person to address your business concerns. Fill out the form below to schedule a meeting with our team.

DROP BY OUR BOOTH
Alternatively, you can drop by the AlgoriX booth (326) at the MAU Exhibition Hall from April 3 (12 to 6PM) to April 4 (12 to 5PM).

AlgoriX Location at MAU


ABOUT ALGORIX

AlgoriX is an independent global media and technology company that offers publishers and advertisers best-in-class advertising solutions. Headquartered in Singapore, AlgoriX commands a global presence, serving top-tier publishers and advertisers particularly across the US, EMEA, and APAC. As an independent ad-tech company, we fully dedicate our impartial and undivided efforts into achieving stellar results for our diverse portfolio of clients worldwide.

Our products include:

AlgoriX Exchange: A programmatic ad exchange that delivers monetization and advertising success
AlgoriX Studios:Mobile app and game development arm
AlgoriX Entregar: Helps advertisers acquire new customers and reach high ROIs
RixEngine: Our SaaS solution powered by Prebid and AI technologies

For two consecutive years, AlgoriX received recognition at The Wires Awards by ExchangeWire winning the Best Client Services Team category in 2022 and receiving high commendations for Best New Product/Service: Sell-Side in 2023.

Want to learn more about us? See you at MAU 2024!

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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.