in-app monetization mistakes

4 In-App Monetization Mistakes Hurting Your Strategy

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Are you guilty of doing these in-app monetization mistakes?

Developers like you who’ve put the effort into building a game would usually find satisfaction in seeing players enjoy and reap the rewards of their hard work. This joy in letting people enjoy your game, in itself, is already rewarding, but it’s also understandable for you to want monetary compensation for your efforts. That’s where in-app monetization comes in. Unfortunately, monetizing an app is quite challenging. Here are some common mistakes hurting your monetization strategy.

Common In-App Monetization Mistakes Developers Make

If you‘re doing these things, you need to stop now. Think twice because it will only waste your time, money, and effort.

Marketing while Selling

Including marketing as an integral part of a game is a common in-app monetization mistake. Put yourself in the position of your target player. Imagine shopping in the in-game store and suddenly a banner will pop out of the screen asking for your email address. It can leave an unpleasant taste in your mouth and will probably make you less willing to engage. Pushing too hard with your marketing can alienate your target user base. Make your players feel like they’re valued as part of the community.
When trying to market, do soft marketing instead. Go for offering merchandise or game features that would be more engaging for your players.

Underestimating Novelty

Staying safe with your offerings can also hurt your monetization strategies. With thousands upon thousands of games available for players, make sure your game offers users something unique. Go for novelty. If not, you will lose players to your competitors. The same goes for in-app store features. If players feel like they can get something better from other games, they will not have the motivation to spend money on your game. Give them an element of surprise and delight them enough to encourage them to buy.

Using Money as Motivation

You are using in-app monetization to earn money, but it doesn’t mean money should be your sole motivation. What you should aim for is to provide premium features, which would make the game even more challenging or fun to play for your users. Say you have an idle game you want to monetize, try to offer them rewards they can purchase by doing tasks. This will give your players the opportunity to earn points and bring in more revenue for you. Such practice can keep the inclusive vibe of your game.

Overlooking Gaming Experience

Another in-app monetization mistake you might be doing is overlooking the gaming experience of your players. There may be times when you may be more focused on improving the monetization aspect causing you to lose sight of enhancing the game and its mechanics to bring a pleasurable experience for your users. Remember, you always have to wow them over again.

Whenever you are trying to launch an in-app monetization strategy, always think of your end-users. You want to make sure that while you earn money, users also remain engaged in the game. In the end, you’ll realize it will be a win-win situation for you and your users.

Connect with our experts today and learn about how AlgoriX can help you market and monetize your game. Contact us.

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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.