Top 5 Ways of Improving Your Mobile In-App Monetization Strategies

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When you want to develop a mobile app for a business, you want to make sure that they would be engaging enough to help amplify a brand. While you can come up with many strategies to market any brand, there’s one more thing that you can use your app for – monetizing it. Do you know how you can generate income using your app? Read on to learn more.

 

Effective In-App Monetization Techniques

 

1. Building a Strong Code

If you are the one responsible for building your own code, make sure that it is robust. This means ensuring that it can be flexible enough to accommodate collaborations and partnerships. Once it becomes successful, you can expect other brands to come to you. You can monetize your app without causing any disruption to your end-users by licensing your code to other developers that may be interested. Take, for example, Temple Run. It was re-skinned to become Temple Run Oz to accommodate its partnership with a film. To make your monetization strategy work, you have to begin with a secure and robust code.

2. Doing In-App Advertising

One of the most popular mobile monetization strategy is in-app advertising. Why? Let us list down some notable points:

  • It is versatile. With in-app advertising, you can offer tons of ad formats that will still preserve optimal user experience. For instance, you can choose from AlgoriX’s different ad formats to see which one works best for your mobile app.

  • It is highly targeted. In-app advertising is an effective method of targeting its chosen audience. As such, brands are willing to pay the price to get their message across.

  • It helps keep the app free. Most apps nowadays have tons of features, and it comes with a price. To keep these apps free, they often run video ads, and this allows them to scale to an audience willing to download an app at no cost.

  • It provides control. Most publishers prefer doing in-app advertising because they retain control of choosing advertisers and dictate the price they want for running the ad.

3. Offering In-App Purchases

One of the significant advantages of providing a free-to-download app is the flexibility of charging users through in-app purchases. They are particularly beneficial for mobile games where users can choose to buy power-ups, extra lives, in-game currency, and other bonuses. When applied appropriately, in-app purchases can be a highly effective in-app monetization strategy, especially since it is expected to breach the US$71 billion mark this year.

4. Creating Subscriptions

Subscriptions fall under the category of in-app purchases. In-app purchases are directly consumable, which means transactions can be one-time only. Subscriptions, on the other hand, provide multiple opportunities for revenue. To do this, however, you must offer good value to your subscribers. Spotify, for one, is a perfect example of a subscription strategy done right.

5. Getting Sponsorships and Partnerships

Another effective yet undervalued in-app monetization strategy is securing a partnership with a brand with a similar customer base and an offering that would provide valuable experience for your current and potential users. Partnerships and sponsorships can increase your visibility and trustworthiness in the industry, and this can encourage users to download your app. Once this happens, you can apply all the other in-app monetization strategies mentioned here to increase your bottom line and further increase the success of your mobile app.

 

In-app monetization can come in many forms. Keep in mind, however, that the most effective would depend on what app you have. For example, gaming apps can do well by offering in-app advertising and in-app purchases. Whereas, monetizing lifestyle apps can be successful through subscriptions.

To learn more about how AlgoriX can help you monetize your app, contact us, and we would be happy to assist you.

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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.