AlgoriX’s SaaS Solution Highly Commended by Industry Expert Panel at The Wires Awards 2023

On November 9, 2023, ExchangeWire, a premier business publication on media, marketing, and commerce, hosted its seventh annual The Wires Awards 2023 at One Marylebone in London. This prestigious event, attended by more than 300 of the brightest minds in ad tech, seeks to honor those blazing trails and shaping the future of advertising with their exceptional achievements.

At the ceremony, AlgoriX’s new SaaS solution received high commendation for the Best Product/Service: Sell-Side category from industry experts who made up the judging panel. This additional recognition is bestowed by the judges on nominees that demonstrated outstanding performance and distinguished themselves alongside the event’s winners. AlgoriX had previously won the Best Client Services Team award last year, marking this as the second year in a row that the company has been recognized for its topnotch services and solutions.

AlgoriX’s Prebid SaaS Solution

AlgoriX’s Prebid SaaS Solution harnesses the power of Prebid’s header bidding technology, allowing publishers to transcend the traditional waterfall method and reach hundreds of demand partners worldwide simultaneously. A key advantage of the service is its highly customizable to fit each clients’ unique needs. Some of its core benefits include the following:

  • Reduces Strain on Resources: Our Prebid SaaS solution allows partners to easily implement their own header bidding solutions with minimal coding, while our acclaimed client services team offers guidance on integration, monetization strategies, and industry trends.

  •  Maximizes Earnings: AlgoriX offers publishers a platform to gain access to over 100 demand sources and a diversified advertiser portfolio, through an Open Measurement-Certified SDK and AI-powered bidding optimization, enhancing inventory competition. The solution also supports various ad formats and targeting parameters for improved fill rates and monetization efficiency. Additionally, its SKAN 4.0 support ensures access to premium iOS advertisers, offering more granular campaign measurement, optimization, and ensuring publishers are adequately compensated.

  • Ensures Quality User Experiences: AlgoriX’s Prebid SaaS solution enhances in-app ad experiences and user retention by using a cloud-based cache that unpacks ad payloads at render time, reducing device strain and saving bandwidth through server-side ad selection. It also allows publishers to control settings like playback and UI components, optimizing ad rendering for video interstitial ads and ensuring a smoother user interaction.

Democratizing Ad Tech to Empower Partners

This recognition is particularly significant because it affirms our commitment to making the ad tech marketplace more accessible for everyone. Our main goal with AlgoriX’s Prebid SaaS Solution is to provide an equal chance for all members of the ad tech ecosystem to engage and succeed. The principle of fairness is fundamental to our service and supports our aim to build a more equitable digital advertising industry.

To learn more about our solution, get in touch with our client services team.



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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.