A colorful banner with the United States Map and a mobile phone in shades of blue and teal. The banner includes the title "AlgoriX Joins IAB's Multi-State Privacy Agreement to Stay Ahead of US Privacy Regulations" in bold white letters and the logo of Algorix, a digital marketing agency.

AlgoriX Joins IAB’s Multi-State Privacy Agreement to Stay Ahead of US Privacy Regulations

As a long-standing member of IAB Tech Lab, AlgoriX is delighted to announce we have signed the Interactive Advertising Bureau’s (IAB) Multi-State Privacy Agreement (MSPA). This framework aims to aid ad tech industry players meet compliance requirements for privacy regulations in participating states in the United States. By becoming an MSPA signatory, AlgoriX agrees to abide by a set of privacy-protective terms to safely facilitate the sharing of personal information between participating states for law enforcement purposes. In addition, this will provide us with a legal basis to transact with other companies who have signed the agreement, thus expanding advertising and monetization opportunities in the US.

Why This Matters to You

With the implementation of the California Consumer Privacy Act (CCPA) and other privacy laws from different states, navigating varying privacy regulations in the United States has become increasingly complex. That’s why the MSPA is crucial for companies in the ad tech space who regularly deal with user data.

Streamlined Compliance for Better Results

With the MSPA in place, AlgoriX will have a framework to fall back on as new regulations emerge in the US. This will allow us and our partners to smoothly and safely scale our operations in the region. For advertisers, this means maximizing campaign results. Meanwhile, publishers will have greater potential to increase revenues.

Putting Privacy & Safety First

In an era where user privacy and data security become an increasing concern, it’s important for us to make these a priority. By signing the MSPA, AlgoriX will have a clear set of rules and guidelines for data collection and usage. This gives users more control over data. Simultaneously, this helps us and hopefully our partners avoid legal issues and potential fines.

Enhanced Consumer Trust

As an MSPA signatory, AlgoriX must adopt IAB’s framework and follow best practices to keep up with varying requirements and stay compliant. By working with us, you contribute to building consumer trust and confidence in the industry as we abide by a clear and consistent set of privacy standards agreed upon by the industry at large.

Reaffirming Our Commitment

Since the company’s inception, AlgoriX has dedicated immense effort towards building a safe and transparent marketplace. Protecting our customer’s data by handling it securely is part of this. Earlier this year, AlgoriX also joined IAB Europe’s Transparency and Consent Framework to comply with the European Union’s General Data Protection Regulation (GDPR) and ePrivacy Directive.

“Joining the MSPA is a critical step in our commitment to data privacy. We are excited to be a part of this initiative by the Interactive Advertising Bureau and look forward to working with other companies who share our commitment. This move will enable us to grow our business, increase revenue for publishers, and provide better service to our customers,” comments Frederic Liow, AlgoriX SVP for Revenue Growth & Strategy.



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Pranav Kataria

Senior Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation. Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

Chief Revenue & Operations Officer

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.