AlgoriX 2022 Wrap-up: Accomplishments in Market Transparency, Customer Success, & Product Innovation

As the year comes to a close, it’s the perfect time to look back on the strides we’ve made to deliver better products and services to our partners and reveal a sneak peek of our plans for 2023. For the AlgoriX team, 2022 has been a year of silver linings. Despite the less than optimistic outlook of the global economy and continuing challenges brought by the pandemic, we’ve carved out wins where possible and bagged some exciting accomplishments.

Celebrating Our Wins

Below are our proudest achievements this year:

1. Maintaining revenue growth and product competitiveness in an ever-changing market

With new emerging channels, shifting economic and social landscapes, and stricter regulations, it’s imperative for any ad tech company to be on the pulse of industry changes to maintain an advantage and stay relevant. This year, despite overall signs pointing towards a recession, we maintained a steady year on year revenue growth and high customer retention. We also witnessed a 40% growth in ad requests in our adexchange with a new list of publishers being onboarded and scaling from our existing publishers.

A contributing factor to our growth is the tremendous effort we’ve placed in ensuring the competitiveness of our products. This includes developing new data solutions to address the imminent blocking of third-party cookies, expanding our existing advertising and monetization offerings, and updating our privacy policy to reflect changes in various local regulations. By ceaselessly innovating and implementing industry best practices, we aim to provide fresh revenue-generating opportunities and better performing campaigns to our publishers and advertisers.

2. Fulfilling our commitment to maintain a clean & transparent marketplace

Since our inception, we’ve endeavored to contribute to the industry-wide effort to combat fraud while improving measurement and attribution. This year, we’ve further ramped up our efforts and received IAB Tech Lab’s Open Measurement SDK compliance certification. IAB Tech Lab’s OM SDK simplifies mobile in-app and web advertising by providing a unified tool for third-party viewability and verification measurement. With AlgoriX being recognized as one of the compliant companies, our partner publishers can not only minimize integration and maintenance efforts but also enjoy an increase in revenues by gaining access to more premium demand sources, which often require OM measurement. Meanwhile, our partner advertisers can measure campaign performance in a more accurate, transparent, and efficient manner, thus ensuring they’re reaching genuine users through their campaigns.

3. Consistently delivering customer success

Our customers have always been at the center of our business operations, because we firmly believe their success is ours too. With this belief in mind, we heavily invested in our client services team establishing local operations in Asia, the United States, and Europe, while maintaining a global mindset. As a result, we were able to retain almost 100% of our clients this year.

Last month, we also had the honor of receiving the award for Best Client Services Team at ExchangeWire’s The Wires Awards 2022 ceremony in London. More than the shiny trophy and the fancy title, what makes this award most meaningful is having the effort we put into delivering excellent service recognized by peers in the industry. It’s also a testament to the trust our clients have in our team’s ability. In the future, we’ll continue to strive for excellence.

Our Promise for 2023

Although we’ve made advancements in various aspects of our business, our work doesn’t end here. Next year, we’ll continue investing in both talent and technology to build upon our existing products and services. From ensuring that we’re up to date on the latest policies and standards set by the industry to exploring new programmatic channels, we promise to serve as your ever reliable guide while we navigate next year’s ad tech landscape.

Last but not the least, we’d like to thank all our partners and clients for the support and trust they’ve shown us this year. Without them, 2022 wouldn’t be as amazing and the prospect of 2023 won’t be as exciting!

Interested in working with us? Get in touch.



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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.