AlgoriX Wins ExchangeWire's The Wires Awards 2022 Best Client Services Team category

AlgoriX Awarded ‘Best Client Services Team’ at ExchangeWire’s The Wires Awards 2022

AlgoriX, an independent global media and technology company, received the award for Best Client Services Team at ExchangeWire’s The Wires Awards 2022 ceremony in London, where over 300 of the industry’s best got together for a chance to receive one of 21 prestigious awards. AlgoriX’s Best Client Services Team award recognizes the team’s commitment towards ensuring customer success through proactive client communication, timely optimizations, and stringent quality control.

Since AlgoriX was established, the company has enjoyed tremendous growth, not only in terms of revenue but also in the number of partners ready to put their business and trust in the hands of its dedicated team. Currently, the company works with over 800 advertisers and buyers, helping them reach their target audience worldwide. Moreover, AlgoriX’s monetization solutions have enabled over 30,000 mobile apps to monetize their traffic.

“By investing in innovative technologies, building a global pool of talents, and partnering with industry-leading measurement and verification companies, the team at AlgoriX has always gone to great lengths to ensure we deliver the right solutions to address our partners’ unique requirements. This award is an acknowledgment of the work we’ve done and the work we continue to do, so we’re grateful that ExchangeWire and the judges recognize our efforts,” commented Frederic Liow, AlgoriX SVP for Revenue Growth and Strategy.

In 2023, AlgoriX will continue to grow its customer success team with plans to expand its local team in Europe and to build upon its existing presence in Singapore, the United States, China, South Korea, India, and Vietnam.

Learn more about AlgoriX’s tailored solutions. Get in touch! 



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Pranav Kataria

Senior Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation. Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

Chief Revenue & Operations Officer

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.