Effective In-App Advertising to Help You Get Ready for 2020

According to Statista, there are 2.71 billion mobile users worldwide. People spend 89% of their time on their mobile phones. That’s why most brands, whether big or small, are pouring all their investments into mobile advertising. Statista predicted that mobile ad spend will go up to 250 billion US Dollars in 2021. So, how do you compete as a brand for 2020? Here are some trends to help you get ready for next year.

Rewarded Video Ads

Advertising, or any other marketing gimmicks, performs well when the audience is being rewarded. Mobile games have proven Rewarded Video Ads highly effective. If you’re not familiar, rewarded ads are used by publishers to give users in-app items in return for ad engagement. For example, Mobile Legends, one of the most popular mobile games up to date, will give coins in exchange for watching ads. Imagine having 75 million active players watching your ads every day! The potential for brand awareness is immense.

Static Interstitial Ads

Because Static Interstitial Ads take up the whole screen of your app, they’re good at getting user impressions. They’re typically displayed at an app’s normal transition points, whether between tasks or between levels in a game. Static Interstitial Ads give users options to either tap the ad and continue or link to a different destination. Inserting interstitial ads in a level-to-level mobile game may be a great way for advertisers to implement ad formats as it is a normal use split.

Banner Ads

Banner ads have been proven effective even before the rise of smartphones. It’s a form of advertising that’s embedded into a mobile app or even a web page to drive traffic to the advertiser’s website. Visitors who are targeted with display ads are 70% more likely to convert. Banner ads also have a 33% higher response rate than billboards or out-of-home ads.

Playable or Interactive Ads

Playable ads are intuitive ads that serve as game demos. While playables are often associated with mobile games, it’s an incredible technique for making your audience try your app before downloading. The best playables are short, sweet, and offer a little taste of what’s in store if the user downloads the app.

With these four types of ads, how do you increase user conversions?

  1. Refrain from interrupting your users. Nobody likes being interrupted while they’re in the middle of a game. With Static Interstitial Ads, timing is everything. Find the right time to display your ad.

  2. Keep it brief. Especially with video ads, you have to keep in mind that your audience’s attention span is as low as five seconds.

  3. Be creative. As mentioned above, creativity is the key to keeping up with the people’s attention span. If your ad catches your market’s attention, then you will surely convert them.

  4. Invest in targeting, geolocation, and other data-driven ads. All the things said above will not be as effective if you don’t have data up your sleeve. They say data is gold, so make sure you use it for good.

At AlgoriX, we cover a range of ad formats to cater to your unique needs and achieve maximum engagement. For more information, contact us.



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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.