Ad Quality in Mobile Game Ad Monetization: Overcoming Hurdles for Enhanced User Experience

Ad Quality in Mobile Game Ad Monetization: Overcoming Hurdles for Enhanced User Experience

If you’re online most of the time, you’ll notice how big the mobile gaming industry has become. It has captivated millions of users worldwide. And most of these stem from the immersive and entertaining experiences it can give players. With the way things are looking, this popularity will continue to skyrocket.

What better way for developers and publishers to seize this opportunity? They have to think of ways to address the ongoing challenge of monetizing their creations effectively. Of course, monetization isn’t the only thing they should have in mind. They have to achieve this while maintaining a seamless user experience. This delicate balance hinges on the quality of ads integrated into these games. They can either enhance or hinder the overall gameplay and engagement.

Common Ad Quality Challenges in Mobile Game Monetization

What are the different factors that affect ad quality? Here are some of them.

Disruptive Ad Formats

Mobile games often encounter intrusive ad formats that disrupt gameplay and hinder the user experience. Interstitials that interrupt gameplay or unskippable videos can frustrate players, leading to a decline in user engagement and retention. Balancing ad visibility while maintaining a seamless gaming experience is crucial.

Ad Latency and Slow Loading Times

Ad latency and slow loading times can negatively impact the gaming experience. Players can either abandon the game or even uninstall it completely. Ads that significantly delay game loading or exhibit poor responsiveness can discourage users from continuing their gameplay sessions.

Ad Fraud and Brand Safety

The magnitude of ad fraud is incredibly extensive. Based on statistics from the Association of National Advertisers, the financial impact of digital ad fraud amounts to a staggering $120 billion per year. Alternative estimates project slightly lower figures, predicting that ad fraud expenses will reach $100 billion annually by 2023. The digital advertising sector is losing a substantial amount of money. This highlights the urgent need for immediate action to address this pressing issue.

Ad fraud poses significant mobile game ad monetization risks, impacting users and advertisers. Advertisements that contain malicious content or mislead users can harm brand reputation and compromise user trust. Implementing ad verification tools, fraud detection mechanisms, and quality control measures is crucial to maintaining brand safety.

Lack of Relevance

Displaying irrelevant ads that do not resonate with the target audience or the game’s content can undermine ad quality. Players may perceive such ads as disruptive or intrusive, leading to disengagement.

Strategies to Enhance Ad Quality in Mobile Game Monetization

These challenges aren’t insurmountable. Some strategies can be employed to promote ad quality and enhance mobile game monetization. Here are some of them.

Advertiser Collaboration and Screening

Developers and publishers can work closely with service providers to maintain ad quality standards by establishing clear communication channels. Thoroughly screening ads before implementation helps filter out low-quality or inappropriate content.

Native Ad Integrations

Integrating native ads that blend seamlessly with the game’s interface can enhance user experience while generating revenue. Note that players are accepting of ads as a monetization experience, especially rewarded video ads, where players receive in-game rewards for watching if done right.

User Feedback and Iterative Improvements

Developers and publishers should actively encourage players to provide feedback on the ads’ relevance, intrusiveness, and overall user experience. Incorporating iterative improvements based on user feedback fosters a collaborative environment that ensures continuous enhancement of ad quality.

Work With Transparent Ad Mediation Platforms

Ad mediation platforms are critical in managing multiple ad networks and optimizing ad delivery. Leveraging ad mediation technology enables developers and publishers to maximize revenue while maintaining ad quality. Techniques like waterfall optimization, dynamic allocation, and A/B testing help identify the most effective ad formats and networks.

Work with platforms notable for their transparency in providing valuable data to developers and publishers to aid decision-making processes.

Prioritize Ad Quality in Mobile Game Monetization with AlgoriX

Ad quality is paramount in mobile game ad monetization as it directly impacts user engagement, retention, and overall revenue generation. By understanding the challenges and implementing effective strategies, developers, and publishers can provide a positive user experience while optimizing monetization potential. Balancing relevance, reducing intrusiveness, and maintaining ad performance can overcome ad quality challenges. It creates a win-win situation for users and advertisers in dynamic mobile game ad monetization.

AlgoriX developed its proprietary technology and continues to forge partnerships with industry leaders. These initiatives pave the way for better monitoring and filtering of bad ads.

Improve ad quality with AlgoriX. Connect with our experts today.



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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.