Digging deeper into the state of mobile: Are you geared for success this 2020?

Welcome to the first quarter of 2020! This is one of the most important parts of the year for mobile-driven businesses. For publishers, this is another opportunity to find and convince brands to run ads on your apps by working with SSPs, DSPs, or mobile exchange services like AlgoriX. For media buyers, the start of the year is the best time to take stock of lessons from the past and study new digital marketing trends.

To aid everyone in becoming 2020-ready, we’ve dug deeper into App Annie‘s state of mobile report as well as added our own predictions.

The world has downloaded 204 Billion apps

As a publisher/developer: Imagine competing with 204 Billion apps! You have to keep in mind that consumers get bored easily, so there’s a need to keep update apps regularly with the latest digital trends.

As a media buyer: Given the large number of apps, how do you choose the right ones? The tip is knowing your market. Different apps serve different purposes, so make sure to serve the right ads for the right people.

Consumers app store spend hit $120 Billion

As a publisher/developer: Experiment having in-app purchases alongside ads to complement consumer loyalty. Rewarded ads is also a great way to encourage your users to consume ads without skipping.

As a media buyer: You may think, as a media buyer, this information doesn’t benefit or affect your job. But the truth is, the data on app spending implies purchasing power. By partnering with apps that have high-spending users, you’d be able to find the right target market for your brands.

Mobile remains to be the king of video gaming.

As a publisher/developer: Mobile games, without a doubt, is still the most accessible channel to gaming. That’s why, even as a non-gaming app, you should explore app gamification. Gamification engages the user’s mind and makes them more likely to consistently stay active in-app.

As a media buyer: Mobile games have been the go-to for a lot of advertisers these past few years. The challenge is creating ads that seamlessly fit into the gameplay. This way, there will be less friction with users, making them more likely to engage with your ad.

Given the findings above, how can publishers and media buyers take advantage of it? Below are some tips from AlgoriX.

Be specific with your target market

Wider reach doesn’t always mean bigger sales. Determine what kind of people you want to reach, because awareness is just the first part of your funnel. As media buyers, make sure that your ads will convert and as publishers, verify that your users engage with the ads you present.

Seek transparency with your service providers

The prevalence of fraud in the industry is no longer news. Therefore, it’s important to find partners you can trust so you can maximize your results. These days, transparency should be the norm.

Don’t be afraid to explore different apps

All kinds of mobile apps have been flourishing since 2016. However, this year, the utility and download rate of Gaming, Non-Gaming, and Social Media apps are expected to increase even more. That’s why it’s worth investing more in these vectors.

Do you have any other tips that you think everyone should utilize this year?



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Pranav Kataria

Associate Director, Programmatic Strategy

As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

SVP, Revenue Growth & Strategy

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.