The growth of connected TV (CTV) ad buying and selling has been unprecedented. The surge in CTV advertising dollars is moving at the speed of light. Data from eMarketer estimated that as much as 33% of households in the US would no longer use pay TV connection within three years. As such, CTV ad buying has become highly competitive. […]
Investing in content metadata is one of the critical areas that can impact your CTV advertising strategy. Find out why it matters to you.
While the United Kingdom officially withdrew from the European Union (EU) on the 31st of January 2020, some changes in the rulings are yet to be finalized. For advertisers, the primary concern of Brexit is the General Data Protection Regulation (GDPR) that has transformed the course of marketing as it highly depended on data. One […]
Connected TV is skyrocketing in popularity. From merely an opportunity to land viewership, it has grown to become a can’t-miss strategy for monetization. This is because it covers over one-third of all household viewership in the US. During Q4 of 2020, many companies banked on CTV advertising for their holiday campaigns with considerable gain. However, […]
Recent changes in the privacy policies of Google and Apple are already creating enormous waves in the game design and monetization market. Advertisers relied heavily on the Identifier for Advertiser’s (IDFA) ability to earmark relevant and premium users. Changes in the policy disrupted entire ecosystems on which the mobile gaming industry previously relied on, thus requiring changes […]
SINGAPORE, AUGUST 2021 [ExchangeWire] — AlgoriX, an independent global media and technology company, becomes a community member of Prebid.org as part of the company’s push for greater industry collaboration and transparency. In doing so, AlgoriX makes it easier for publishers to use header bidding solutions to further increase their revenues. At present, most major publishers […]
For the past 25 years, digital advertising has been lauded for its ability to create targeted ads and track results to improve campaigns. Traditional broadcast TV, on the other hand, is generally used for its ability to reach more people. Its programming and provision of intense ad experience made up for its lack of ad […]
Privacy is a big issue, particularly among mobile users. Concerns about mobile ads ruining user experience have caused quite a stir among advertisers. At the recent annual Google developer conference, the tech giant announced they would roll out additional features that would allow mobile users to limit ad tracking, curbing the Android operating system’s (OS) […]