Here’s Why Now Is the Best Time to Seek for an Alternative User Identity Solution
With proliferating data regulations, there’s an urgent need for an alternative to user identification for advertising that relies on third-party cookies. This is part of a greater industry mandate that requires every ad tech player to uphold user privacy and comply with relevant regulations while collecting and managing user data. Therefore, everyone must handle personal […]
AlgoriX Joins IAB Europe’s Transparency and Consent Framework
Starting the year strong by expanding the company’s reach in the European market while advocating for user privacy and transparency in the adtech space. SINGAPORE, FEBRUARY 21, 2023 – AlgoriX, an independent global media and technology company, officially announces today their approved status as the latest vendor to join IAB Europe’s Transparency and Consent Framework […]
San Francisco, Here We Go! Meet AlgoriX at GDC 2023
Got plans this March? The AlgoriX team is flying to San Francisco to attend the Game Developers Conference (GDC) 2023, and we’d love to meet you! AlgoriX is a global media and technology company that offers best-in-class monetization and advertising solutions to publishers and advertisers, respectively. At GDC, we hope to meet with existing partners plus game publishers […]
The Algorian Way: Pranav Kataria Reveals His Winning Programmatic Strategy Plus How to Overcome 2023’s Challenges
From stricter regulations to tighter budgets, a fresh set of challenges surely await us this 2023. What better way to start it then than to talk about how we can overcome these and triumph despite the odds? That’s why we’re calling in our expert strategist, Pranav Kataria, to discuss how to best navigate the twists […]
Why Contextual Targeting Matters This 2023
The world of digital advertising is changing fast. As a result, many marketers are seeking new ways to reach their audiences and attract more business. One such approach has been contextual targeting — the idea that users should be able to see ads that are relevant to their current experience on a website or app. […]
AlgoriX 2022 Wrap-up: Accomplishments in Market Transparency, Customer Success, & Product Innovation
As the year comes to a close, it’s the perfect time to look back on the strides we’ve made to deliver better products and services to our partners and reveal a sneak peek of our plans for 2023. For the AlgoriX team, 2022 has been a year of silver linings. Despite the less than optimistic […]
The Algorian Way: Advertising Product Director Austin Bai on Harnessing Customer Demand to Build a Stronger Programmatic Marketplace
Excellence is part of the AlgoriX DNA. That’s why we’re always on the lookout for stellar talents who can elevate our products and services to greater heights. For our last employee spotlight of the year, we’d like to ask you all to help us welcome Austin Bai, who will take on the role of Advertising […]
AlgoriX Awarded ‘Best Client Services Team’ at ExchangeWire’s The Wires Awards 2022
AlgoriX, an independent global media and technology company, received the award for Best Client Services Team at ExchangeWire’s The Wires Awards 2022 ceremony in London, where over 300 of the industry’s best got together for a chance to receive one of 21 prestigious awards. AlgoriX’s Best Client Services Team award recognizes the team’s commitment towards ensuring customer success […]
SKAdNetwork API (SKAN 4.0): Here’s Why It Matters to iOS Publishers
In the latest Worldwide Developers Conference (WWDC), Apple finally launched its SKAdNetwork 4.0 (SKAN 4.0), which they earlier hinted at in June. This new rollout applies to iOS 16.1 and iPad OS 16.1, featuring tons of new features for app developers and ad networks. This may be an exciting update. However, like any new iteration, […]
CTV Monetization: Taking Notes from Linear TV Practice
The rise of connected TV (CTV) is evident. There’s no question about its ability to captivate a broader audience, specifically when people consume TV at an unprecedented rate. It’s understandable if publishers and advertisers use CTV monetization as part of their strategy. Its advantages are hard to ignore. CTV is far more addressable compared to […]