Here’s Why Now Is the Best Time to Seek for an Alternative User Identity Solution

here's why now is the best time to seek for an alternative user identity solution

With proliferating data regulations, there’s an urgent need for an alternative to user identification for advertising that relies on third-party cookies. This is part of a greater industry mandate that requires every ad tech player to uphold user privacy and comply with relevant regulations while collecting and managing user data. Therefore, everyone must handle personal […]

AlgoriX Joins IAB Europe’s Transparency and Consent Framework

Announcement of AlgoriX joining IAB Europe's Transparency and Consent Framework

Starting the year strong by expanding the company’s reach in the European market while advocating for user privacy and transparency in the adtech space. SINGAPORE, FEBRUARY 21, 2023 – AlgoriX, an independent global media and technology company, officially announces today their approved status as the latest vendor to join IAB Europe’s Transparency and Consent Framework […]

San Francisco, Here We Go! Meet AlgoriX at GDC 2023

Got plans this March? The AlgoriX team is flying to San Francisco to attend the Game Developers Conference (GDC) 2023, and we’d love to meet you! AlgoriX is a global media and technology company that offers best-in-class monetization and advertising solutions to publishers and advertisers, respectively. At GDC, we hope to meet with existing partners plus game publishers […]

Why Contextual Targeting Matters This 2023

Why Contextual Targeting Matters this 2023

The world of digital advertising is changing fast. As a result, many marketers are seeking new ways to reach their audiences and attract more business. One such approach has been contextual targeting — the idea that users should be able to see ads that are relevant to their current experience on a website or app. […]

AlgoriX Awarded ‘Best Client Services Team’ at ExchangeWire’s The Wires Awards 2022

AlgoriX Wins ExchangeWire's The Wires Awards 2022 Best Client Services Team category

AlgoriX, an independent global media and technology company, received the award for Best Client Services Team at ExchangeWire’s The Wires Awards 2022 ceremony in London, where over 300 of the industry’s best got together for a chance to receive one of 21 prestigious awards. AlgoriX’s Best Client Services Team award recognizes the team’s commitment towards ensuring customer success […]

SKAdNetwork API (SKAN 4.0): Here’s Why It Matters to iOS Publishers

SKADNetwork (SKAN 4.0): Why it matters to publishers

In the latest Worldwide Developers Conference (WWDC), Apple finally launched its SKAdNetwork 4.0 (SKAN 4.0), which they earlier hinted at in June. This new rollout applies to iOS 16.1 and iPad OS 16.1, featuring tons of new features for app developers and ad networks. This may be an exciting update. However, like any new iteration, […]

CTV Monetization: Taking Notes from Linear TV Practice


The rise of connected TV (CTV) is evident. There’s no question about its ability to captivate a broader audience, specifically when people consume TV at an unprecedented rate. It’s understandable if publishers and advertisers use CTV monetization as part of their strategy. Its advantages are hard to ignore. CTV is far more addressable compared to […]