ChinaJoy 2026: Dates, Tickets, Venue, and First Timer Tips for International Visitors
Planning to attend ChinaJoy 2026 in Shanghai? Here is a practical guide for international visitors covering dates, tickets, BTOB vs BTOC, apps, transport, and meeting tips.
From Dashboards to Dialogue: How AI Is Changing Programmatic Measurement
AI is changing marketing measurement from static dashboards to more interactive performance intelligence. Here’s what that means for incrementality, programmatic buying, and decision-making.
Why Signal Quality Is the Next Priority for Mobile Gaming Advertising in 2026
Executive Summary Mobile gaming advertising no longer needs to prove it has scale. Gaming is now one of the largest digital entertainment environments globally, with billions of players and a mature in-app advertising ecosystem. The bigger question for 2026 is whether advertisers can trust the signals behind that scale. For buyers, the value of mobile […]
Supply-Path Optimization 2.0: Why Programmatic Efficiency Now Depends on Quality, Transparency, and Control
Executive Summary Supply-path optimization, or SPO, has traditionally been understood as a way to simplify the programmatic supply chain, reduce unnecessary intermediaries, and improve cost efficiency. That definition is no longer enough. As programmatic advertising becomes more automated, fragmented, and outcome-driven, SPO is evolving into a broader discipline: one that evaluates not only the shortest […]
Agentic AI in Programmatic Advertising: From Automation to Accountable Decisioning
Explore how agentic AI could reshape programmatic advertising, from media planning and optimization to trust, transparency, standards, and accountable decisioning.
From Black Box to Glass Box: How Technology Is Rebuilding Trust in Digital Advertising
Programmatic advertising was built to make buying media easier. Yet the latest transparency audit from the Association of National Advertisers (ANA) found that only 36 cents of every ad dollar that enters a demand-side platform actually reaches a person’s screen. At the same time, a UK study reports that public trust in advertising is stuck […]
AdTech Trends to Watch at ChinaJoy 2025 and Where to Discuss Them
ChinaJoy 2025 starts at the Shanghai New International Expo Centre on 1 August, now less than ten days away. The event will overflow with game launches, latest hardware, and new marketing ideas. Beyond the new game trailers and hardware reveals, ad-tech teams want to know which trends everyone will be talking about in the hallways. […]
ChinaJoy in Shanghai 2025 | The AlgoriX Survival Guide
We have shown up at ChinaJoy for several years in a row. Each visit has taught us something new about heat, queues, and the need for a quiet place to talk business. After the hectic outing we decided to open a small retreat inside the venue. Last year that idea became the AlgoriX Chat & […]
Axis & AlgoriX Partner to Expand Access to Premium In-App Supply
Axis, a global programmatic platform helping publishers unlock the full value of their inventory, has announced a strategic partnership with AlgoriX, an independent global media and technology company that offers publishers and advertisers best-in-class advertising solutions, delivering performance at every consumer touchpoint. This partnership aims to expand access to premium in-app inventory for performance advertisers […]
Meta Hits the Auto-Pilot Button: What Marketers Need to Do Now
The News—What Just Happened? Last week Meta confirmed its goal: by the end of 2026, an advertiser will be able to hand the platform a simple prompt or product image and have AI handle everything—creative concept, copy, visuals, targeting, budget shifts, the lot. The announcement, of course, incited varying reactions across the industry, as featured […]
