Unlocking Mobile Potential: The Advantages of Prebid for In-App Publishers
The digital advertising landscape is continuously evolving, presenting new challenges and opportunities for in-app publishers aiming to maximize their revenue. One of the more significant advancements in this area is the adoption of In-App Prebid, also known as Prebid Mobile, which aims at enhancing efficiency and profitability over the traditional Waterfall method of ad serving. […]
The Rising Power of Audio Ads in Programmatic Advertising
In the digital landscape, visual content often takes center stage. However, audio ads have surged as a compelling component of programmatic advertising in an era marked by screen fatigue and a desire for multitasking-friendly content. More recently, brands are realizing the potential of leveraging audio ads. Take into account the popularity of podcasts, for example. […]
Unpacking the IAB Tech Lab’s Privacy Sandbox Analysis: A Call to Action for the Digital Ad Industry
Recently, the Interactive Advertising Bureau (IAB) Tech Lab released a comprehensive analysis of Google’s Privacy Sandbox initiative. The Privacy Sandbox initiative by Google has been a topic of intense discussion, representing a significant shift in data handling across the web. But no framework is perfect. That’s why the IAB dissected the framework and came up […]
Embracing the Cookieless Future: A Deep Dive into Google’s Privacy Sandbox Initiative
The digital landscape is at the precipice of a significant shift as third-party cookies restricted by default for 1% of Chrome users , signaling a new era of online privacy and user data protection. This profound change poses significant implications for advertisers, publishers, and internet users. The End of Third-Party Cookies: Implications The traditional reliance […]
Navigating Digital Privacy: An Explainer on Global Privacy Platform
Protecting data privacy is vital in today’s digital era, primarily to uphold individual rights and maintain personal autonomy, allowing individuals to control their personal information. It fosters trust in digital platforms, essential for the healthy functioning of the digital economy. For businesses, it’s not just about legal compliance with regulations but also about maintaining customer […]
Guide to IAB’s Multi-State Privacy Agreement (MSPA): What It Means for Publishers and Advertisers
The current landscape of user privacy is rapidly evolving due to the increasing number of privacy regulations worldwide. Organizations are facing challenges in protecting personal data and meeting regulatory requirements. With more and more users demanding greater privacy and transparency, businesses must adapt and comply.The changing legal landscape of consumer data privacy laws like the […]
The Benefits of Using Offerwalls for Publishers in 2023
In today’s increasingly crowded and competitive digital advertising space, publishers constantly seek new ways to engage with users and monetize their content. There are tons of ad formats in the market. Yet, one that’s often overlooked and underutilized is offerwalls. Before rewarded video ads, the pioneer of opt-in rewarded advertising in mobile games was offerwalls. […]
Why Contextual Targeting Matters This 2023
The world of digital advertising is changing fast. As a result, many marketers are seeking new ways to reach their audiences and attract more business. One such approach has been contextual targeting — the idea that users should be able to see ads that are relevant to their current experience on a website or app. […]
Here’s What You Need to Know About VAST Tags
Video advertising has been gaining popularity over the years. It’s understandable as many publishers and advertisers realize that it’s a potent revenue generator. And this is all thanks to the increasing adoption of VAST (Video Ad Serving Template), which allows video players to align with third-party ad servers and make their content more personalized. Over […]
Knowledge Hub: Ad Tech 101
What Is Ad Revenue? Ad revenue refers to the money generated through advertising. It is calculated by getting the ad impressions and multiplying it by the effective cost per mile (eCPM).Impressions x eCPM = ad revenue Developers would commonly use multiple app metrics, such as Average Revenue Per Daily Active User (ARPDAU), Average Revenue Per […]