CTV Advertising This 2024: Is It Still Relevant?

Over the past few years, Connected TV (CTV) has seen a meteoric rise in popularity and adoption. This rise is due to a surge in streaming content consumption and the proliferation of smart TV devices. Advertisers have eagerly tapped into this trend, leveraging CTV’s capabilities to deliver targeted, engaging content directly into viewers’ living rooms. […]

Unlocking Mobile Potential: The Advantages of Prebid for In-App Publishers

The digital advertising landscape is continuously evolving, presenting new challenges and opportunities for in-app publishers aiming to maximize their revenue. One of the more significant advancements in this area is the adoption of In-App Prebid, also known as Prebid Mobile, which aims at enhancing efficiency and profitability over the traditional Waterfall method of ad serving. […]

The Rising Power of Audio Ads in Programmatic Advertising

In the digital landscape, visual content often takes center stage. However, audio ads have surged as a compelling component of programmatic advertising in an era marked by screen fatigue and a desire for multitasking-friendly content. More recently, brands are realizing the potential of leveraging audio ads. Take into account the popularity of podcasts, for example. […]

Embracing the Cookieless Future: A Deep Dive into Google’s Privacy Sandbox Initiative

The digital landscape is at the precipice of a significant shift as third-party cookies restricted by default for 1% of Chrome users , signaling a new era of online privacy and user data protection.  This profound change poses significant implications for advertisers, publishers, and internet users.  The End of Third-Party Cookies: Implications The traditional reliance […]

Navigating Digital Privacy: An Explainer on Global Privacy Platform

Protecting data privacy is vital in today’s digital era, primarily to uphold individual rights and maintain personal autonomy, allowing individuals to control their personal information. It fosters trust in digital platforms, essential for the healthy functioning of the digital economy. For businesses, it’s not just about legal compliance with regulations but also about maintaining customer […]

Guide to IAB’s Multi-State Privacy Agreement (MSPA): What It Means for Publishers and Advertisers

A blue and green banner with the Algorix logo in the center and various icons representing iab tech lab mspa and user privacy.

The current landscape of user privacy is rapidly evolving due to the increasing number of privacy regulations worldwide. Organizations are facing challenges in protecting personal data and meeting regulatory requirements. With more and more users demanding greater privacy and transparency, businesses must adapt and comply.The changing legal landscape of consumer data privacy laws like the […]

The Benefits of Using Offerwalls for Publishers in 2023

Reply to Michelle美夏:  write an alt text for this image: https://www.algorix.co/wp-content/uploads/2023/04/offerwalls-for-pubishers.png 👻️ 已开启新的话题 An illustration showing a computer screen displaying various offer walls, with different offers and rewards, for publishers to use on their websites or apps.

In today’s increasingly crowded and competitive digital advertising space, publishers constantly seek new ways to engage with users and monetize their content. There are tons of ad formats in the market. Yet, one that’s often overlooked and underutilized is offerwalls. Before rewarded video ads, the pioneer of opt-in rewarded advertising in mobile games was offerwalls. […]

Why Contextual Targeting Matters This 2023

Why Contextual Targeting Matters this 2023

The world of digital advertising is changing fast. As a result, many marketers are seeking new ways to reach their audiences and attract more business. One such approach has been contextual targeting — the idea that users should be able to see ads that are relevant to their current experience on a website or app. […]

Here’s What You Need to Know About VAST Tags

Here's what you need to know about VAST Tags

Video advertising has been gaining popularity over the years. It’s understandable as many publishers and advertisers realize that it’s a potent revenue generator. And this is all thanks to the increasing adoption of VAST (Video Ad Serving Template), which allows video players to align with third-party ad servers and make their content more personalized. Over […]