ChinaJoy 2026: Dates, Tickets, Venue, and First Timer Tips for International Visitors
Planning to attend ChinaJoy 2026 in Shanghai? Here is a practical guide for international visitors covering dates, tickets, BTOB vs BTOC, apps, transport, and meeting tips.
From Dashboards to Dialogue: How AI Is Changing Programmatic Measurement
AI is changing marketing measurement from static dashboards to more interactive performance intelligence. Here’s what that means for incrementality, programmatic buying, and decision-making.
Understanding Traffic Shaping in 2025
What is Traffic Shaping and Why is it Necessary As we navigate through 2025, stricter privacy regulations make effective targeting more challenging in ad tech. Traffic Shaping is one of the key strategies in programmatic advertising that helps ensure that ads remain relevant and compliant, allowing advertisers to deliver personalized content while respecting user privacy. […]
Balancing Privacy and Precision: The Critical Role of Privacy Enhancing Technologies
User privacy has become a paramount concern, with high-profile data breaches eroding trust and leading to demands for greater transparency over personal data use. Governments have enacted stringent regulations like the GDPR and CCPA to protect user data and penalize non-compliant organizations. This focus on privacy has spurred the adoption of Privacy Enhancing Technologies (PETs). […]
Crafting Immersive Audio Ads: Best Practices
Audio advertising has emerged as a powerful tool in the digital advertising arsenal, offering a unique way to engage users through sound. Understanding the user experience is crucial for creating seamless audio ad experiences. Listeners are often engaged in activities such as driving, working out, or cooking, making the audio medium a distinctive environment for […]
Building a Sustainable Future: Carbon Management in the Advertising Industry
As the advertising industry progresses, there is increasing recognition of its environmental impact. This has sparked a shift towards adopting more sustainable practices, focusing on lowering carbon emissions while continuing to innovate and expand the industry’s reach. How Carbon Emissions are Measured in AdTech Measuring carbon emissions in AdTech is essential to understanding and managing […]
The Role of Transparency in Supply Path Optimization
Supply Path Optimization (SPO) has become a crucial strategy for advertisers seeking to maximize efficiency and transparency in their ad supply chains. By optimizing the path from advertiser to publisher, SPO helps reduce costs, improve ad quality, and ensure that every dollar spent is effectively utilized. In this blog, we will delve into the role […]
Understanding Device ID Tracking in 2024: Navigating Privacy and Compliance
Device ID tracking has been a cornerstone of mobile advertising, enabling advertisers to monitor user behavior and measure ad performance across apps. However, as privacy concerns and regulatory demands increase, the methods used to track and utilize this data must evolve. Striking a balance between effective advertising and robust privacy protection is crucial. Understanding Device […]
AlgoriX Reveals In-App Focused Google Privacy Sandbox Efforts, Shares Initial Findings & Challenges
In the wake of the ad tech industry’s pivot towards a privacy-centric approach, AlgoriX has been relentlessly striving to equip partners with solutions that balance user privacy with optimal advertising and monetization results. Hence, when Google initiated the comprehensive rollout of the third-party cookie deprecation earlier this year, AlgoriX promptly enrolled to join the Google […]
CTV Advertising This 2024: Is It Still Relevant?
Over the past few years, Connected TV (CTV) has seen a meteoric rise in popularity and adoption. This rise is due to a surge in streaming content consumption and the proliferation of smart TV devices. Advertisers have eagerly tapped into this trend, leveraging CTV’s capabilities to deliver targeted, engaging content directly into viewers’ living rooms. […]
