Navigating the Green Frontier: Sustainability as a Competitive Advantage in Ad Tech

The ad tech industry finds itself in a unique position of scrutiny as the world grapples with an urgent need for environmental sustainability. The global conscience has shifted, and sustainability is now a non-negotiable aspect of business and societal conduct. This elevated consciousness has put industries across the board under the microscope, and the ad […]

The Deprecation of US Privacy Signals: What It Means for Ad Tech

The ad tech industry has been undergoing rapid changes, especially in data privacy. With increasing consumer and regulatory scrutiny, the industry has grappled with balancing effective advertising with privacy concerns. Shying away from the US privacy signals is a significant development in this ongoing saga. The Shift Away from Privacy Signals Recent studies indicate that […]

Understanding Prebid: The Game-Changer in Programmatic Advertising on AlgoriX

If you’re navigating the labyrinthine world of programmatic advertising, you’ve probably heard the term “header bidding” more than once. This technology has put the outdated waterfall method to bed and transformed how digital ads are traded. A Brief History of and Prebid Prebid was a collaborative effort launched in 2015 by the industry’s major […]

The Importance of User Engagement in App Monetization

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Mobile advertising is crucial in generating income for developers and publishers, determining the success or failure of apps and games within a highly competitive market. Research reveals that, in addition to in-app purchases and subscriptions, an overwhelming majority of the highest-earning games rely on advertisements as a monetization strategy. To maximize earnings, however, it’s vital […]

Understanding the IAB TCF: A Guide for Publishers, Advertisers, and Ad Tech Companies

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As more users realize what’s at stake if their information leaks, there’s a greater push for data privacy and security. For this reason, government regulators have implemented more explicit guidelines and restrictions for data collection, use, and storage. Since its implementation in 2018, many aspects of the GDPR have changed. While it has been implemented […]

Guide to IAB’s Multi-State Privacy Agreement (MSPA): What It Means for Publishers and Advertisers

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The current landscape of user privacy is rapidly evolving due to the increasing number of privacy regulations worldwide. Organizations are facing challenges in protecting personal data and meeting regulatory requirements. With more and more users demanding greater privacy and transparency, businesses must adapt and comply.The changing legal landscape of consumer data privacy laws like the […]

Programmatic Connected TV (CTV) Advertising: How it Works and Why it Matters

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Programmatic Connected TV (CTV) advertising is revolutionizing the way brands reach their target audiences. By using CTV, advertisers can access a massive range of viewers across different devices and platforms with greater precision and accuracy than ever before. This article will explain how programmatic CTV advertising works, its advantages, and why it matters to businesses […]

The Benefits of Using Offerwalls for Publishers in 2023

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In today’s increasingly crowded and competitive digital advertising space, publishers constantly seek new ways to engage with users and monetize their content. There are tons of ad formats in the market. Yet, one that’s often overlooked and underutilized is offerwalls. Before rewarded video ads, the pioneer of opt-in rewarded advertising in mobile games was offerwalls. […]