The New Privacy Compliance Layer: Why Consent Signals Are Becoming a Monetization Issue
Consent signals are no longer just a compliance requirement. As privacy standards evolve, they are becoming a key part of publisher monetization, demand access, and programmatic value.
Less Supply, More Scrutiny: What It Means for Publisher Revenue
As publisher ad supply shifts and buyers become more selective, quality inventory is gaining more attention. Here’s what changing supply, scrutiny, and pricing power mean for publisher revenue.
More Demand Is Not Always More Revenue: The New Rules of Publisher Monetization
More demand partners do not always lead to more publisher revenue. Here’s why yield control, supply transparency, partner quality, and smarter monetization strategy matter more in 2026.
Why CTV Ad Standardization Matters for the Next Phase of Programmatic Buying
CTV advertising is growing quickly, but fragmented ad formats make buying, selling, and measuring inventory harder. Here’s why CTV ad standardization matters for the next phase of programmatic buying.
From Dashboards to Dialogue: How AI Is Changing Programmatic Measurement
AI is changing marketing measurement from static dashboards to more interactive performance intelligence. Here’s what that means for incrementality, programmatic buying, and decision-making.
Why Signal Quality Is the Next Priority for Mobile Gaming Advertising in 2026
Executive Summary Mobile gaming advertising no longer needs to prove it has scale. Gaming is now one of the largest digital entertainment environments globally, with billions of players and a mature in-app advertising ecosystem. The bigger question for 2026 is whether advertisers can trust the signals behind that scale. For buyers, the value of mobile […]
Supply-Path Optimization 2.0: Why Programmatic Efficiency Now Depends on Quality, Transparency, and Control
Executive Summary Supply-path optimization, or SPO, has traditionally been understood as a way to simplify the programmatic supply chain, reduce unnecessary intermediaries, and improve cost efficiency. That definition is no longer enough. As programmatic advertising becomes more automated, fragmented, and outcome-driven, SPO is evolving into a broader discipline: one that evaluates not only the shortest […]
Agentic AI in Programmatic Advertising: From Automation to Accountable Decisioning
Explore how agentic AI could reshape programmatic advertising, from media planning and optimization to trust, transparency, standards, and accountable decisioning.
From Black Box to Glass Box: How Technology Is Rebuilding Trust in Digital Advertising
Programmatic advertising was built to make buying media easier. Yet the latest transparency audit from the Association of National Advertisers (ANA) found that only 36 cents of every ad dollar that enters a demand-side platform actually reaches a person’s screen. At the same time, a UK study reports that public trust in advertising is stuck […]
AdTech Trends to Watch at ChinaJoy 2025 and Where to Discuss Them
ChinaJoy 2025 starts at the Shanghai New International Expo Centre on 1 August, now less than ten days away. The event will overflow with game launches, latest hardware, and new marketing ideas. Beyond the new game trailers and hardware reveals, ad-tech teams want to know which trends everyone will be talking about in the hallways. […]
