The Rising Power of Audio Ads in Programmatic Advertising

In the digital landscape, visual content often takes center stage. However, audio ads have surged as a compelling component of programmatic advertising in an era marked by screen fatigue and a desire for multitasking-friendly content. More recently, brands are realizing the potential of leveraging audio ads. Take into account the popularity of podcasts, for example. […]

Embracing the Cookieless Future: A Deep Dive into Google’s Privacy Sandbox Initiative

The digital landscape is at the precipice of a significant shift as third-party cookies restricted by default for 1% of Chrome users , signaling a new era of online privacy and user data protection.  This profound change poses significant implications for advertisers, publishers, and internet users.  The End of Third-Party Cookies: Implications The traditional reliance […]

2024 Adtech Trends: Navigating the Future of Advertising Technology

Navigating the Future of Advertising Technology

In the ever-evolving world of advertising technology, 2024 can be a pivotal year marked by rapid change and significant challenges. The rising demand for socially responsible branding, a concern for 45% of consumers, adds another layer of complexity. There are expectations for brands to take meaningful stances on social issues, aligning with the values of […]

Black Friday Week Insights: Unlocking Opportunities for Holiday Revenue Boost

Black Friday Insights Report for Monetization Opportunities and Advertising Trends

As we look back on Thanksgiving week, a period also marked by the shopping phenomena of Black Friday and Cyber Monday, it’s clear that it’s more than just an opportunity to unwind and spend time with family – it’s a global spending event of epic proportions. This year, we’ve seen the combined sales for these […]

Navigating the Green Frontier: Sustainability as a Competitive Advantage in Ad Tech

The ad tech industry finds itself in a unique position of scrutiny as the world grapples with an urgent need for environmental sustainability. The global conscience has shifted, and sustainability is now a non-negotiable aspect of business and societal conduct. This elevated consciousness has put industries across the board under the microscope, and the ad […]

The Deprecation of US Privacy Signals: What It Means for Ad Tech

The ad tech industry has been undergoing rapid changes, especially in data privacy. With increasing consumer and regulatory scrutiny, the industry has grappled with balancing effective advertising with privacy concerns. Shying away from the US privacy signals is a significant development in this ongoing saga. The Shift Away from Privacy Signals Recent studies indicate that […]

Understanding Prebid: The Game-Changer in Programmatic Advertising on AlgoriX

If you’re navigating the labyrinthine world of programmatic advertising, you’ve probably heard the term “header bidding” more than once. This technology has put the outdated waterfall method to bed and transformed how digital ads are traded. A Brief History of Prebid.org and Prebid Prebid was a collaborative effort launched in 2015 by the industry’s major […]