4 In-App Monetization Mistakes Hurting Your Strategy

in-app monetization mistakes

Are you guilty of doing these in-app monetization mistakes? Developers like you who’ve put the effort into building a game would usually find satisfaction in seeing players enjoy and reap the rewards of their hard work. This joy in letting people enjoy your game, in itself, is already rewarding, but it’s also understandable for you […]

Can You Monetize Idle Games?

monetize idle games

While many businesses took a beating when the pandemic hit, the mobile gaming industry was among the ones who made bank. With people forced to stay home, they searched for different activities to keep their minds off of the ongoing health crisis, and mobile games became one of their go-to’s. It has become a versatile […]

Monetizing Your Mobile App this 2021? Here’s How You Should Do It

Both Google Play and the App Store have over 3 million apps currently available for download. Each one of them can generate millions of dollars. However, only a handful of them will do. That’s why it is critical to know how you can effectively monetize your game to make sure it stands out against the […]

AlgoriX Ventures into Mobile Games with AlgoriX Studios

SINGAPORE – JANUARY 12, 2021 – Media and advertising technology company, AlgoriX, has officially launched its mobile gaming arm, AlgoriX Studios. With AlgoriX Studios, the company aims to groom the next generation of indie game and app developers by providing them with expert guidance and resources on acquiring users, go-to-market plans for local and global […]

Knowledge Hub: Ad Tech 101

What Is Ad Revenue? Ad revenue refers to the money generated through advertising. It is calculated by getting the ad impressions and multiplying it by the effective cost per mile (eCPM).Impressions x eCPM = ad revenue Developers would commonly use multiple app metrics, such as Average Revenue Per Daily Active User (ARPDAU), Average Revenue Per […]

How Research Can Maximize Your Advertising Campaign’s Impact

How can research maximize an ad's impact?

In an Internet-driven world, many advertisers would often rely on the “virality” of their campaigns. The more each post is talked about, the better it is. This is why some content marketing posts would have click-bait titles, and marketers would rely on enticing headlines yet fall short on the content. This practice, however, can often […]

Here’s Why Publishers and Advertisers Should Prioritize User Privacy

Banner image with text "How important is user privacy for advertisers and publishers?"

It’s a given that managing an effective digital advertising campaign is tough. Each campaign must engage consumers across all channels – whether it be on mobile or connected TVs (CTVs). There must be an understanding of consumer behavior, and this lies in data gathering. Many believe that when advertisers and publishers can access data, they […]

Introducing a Brand-new AlgoriX!

This is a year full of changes. It has certainly tested our capability to adapt to the times and discover silver linings. For us at AlgoriX, we have used this opportunity to reexamine our business and make changes that would not only positively affect ourselves but the world. With this in mind, we’ve pivoted our […]

What Are the Implications of the Facebook Ad Boycott?

If you are following the news and happenings in the digital advertising industry, you would probably know that many big brands are now distancing themselves from Facebook. In the past few weeks alone, major brands, such as Disney, Lego, Mars, Unilever, Microsoft, Coca-Cola, Volkswagen, and Diageo, have taken part in the Facebook ad boycott. Most […]