Introducing a Brand-new AlgoriX!
This is a year full of changes. It has certainly tested our capability to adapt to the times and discover silver linings. For us at AlgoriX, we have used this opportunity to reexamine our business and make changes that would not only positively affect ourselves but the world. With this in mind, we’ve pivoted our […]
What Are the Implications of the Facebook Ad Boycott?
If you are following the news and happenings in the digital advertising industry, you would probably know that many big brands are now distancing themselves from Facebook. In the past few weeks alone, major brands, such as Disney, Lego, Mars, Unilever, Microsoft, Coca-Cola, Volkswagen, and Diageo, have taken part in the Facebook ad boycott. Most […]
Can Advertisers Bounce Back With the Help of OTT?
The coronavirus pandemic has caused a significant shift across all industries. Now that most nations are slowly reopening, advertisers must carefully change their tactics to send their message to their target audience. It isn’t surprising that they would consider over-the-top (OTT) advertising as their anchor for change. Will it be successful, though? Let’s dissect the […]
What You Should Know About Monetizing Hyper-Casual Games
Hyper-casual games have had a massive following since its popularity surged after Voodoo raked in millions of downloads when it offered such format. It is inevitable, then, for brands to eventually find ways to capitalize on the trend. Given how the format has successfully maintained its popularity several years after it first surged, monetizing it […]
Top 5 Ways of Improving Your Mobile In-App Monetization Strategies
When you want to develop a mobile app for a business, you want to make sure that they would be engaging enough to help amplify a brand. While you can come up with many strategies to market any brand, there’s one more thing that you can use your app for – monetizing it. Do you […]
How Will Digital Advertising Change Post-Pandemic?
The end of the coronavirus pandemic seems bleak at the moment. However, what is clear is its effects. Thousands of shops, schools, public spaces, and even countries are closing in an effort to contain the virus’ spread. Even conferences like the Mobile World Congress in Barcelona, which AlgoriX was supposed to be a part of, […]
Bracing for VAST 4.2: What Can We Expect?
Scaling business operations mean keeping up with current changes in the market. Both programmatic buyers and sellers need to follow standards and innovate to ensure that their strategies can boost efficiency and performance. Thankfully, the Internet Advertising Bureau (IAB) is making things happen in its Video Ad Serving Template (VAST). VAST 4.2 now allows buyers […]
In-Game Advertising: Are We Doing it Right?
Looking at the current status of the in-game advertising industry makes us question – are we doing it right? The mobile gaming industry is rapidly attracting a good number of business sectors who want to monetize by reaching a dedicated audience. Before entering the new decade, the gaming industry in APAC is expected to generate […]
How Can Advertisers and Publishers Leverage OTT and CTV During the COVID-19 Crisis?
The threat of the coronavirus continues to wreak havoc across many industries. For digital advertisers, however, the COVID-19 presented a valuable opportunity that they should not miss. With many people staying at home and looking at ways to entertain themselves, TV and streaming viewership enjoyed an expected surge. Given this, advertisers are now banking on […]
Conquering In-App Video Ads: Should You Use VPAID or VAST?
The current landscape of mobile video viewing continues to follow an upward pattern, with more people spending as much as 40 minutes consuming video content using their mobile phones on a daily basis. Despite how some of the online streaming providers such as Amazon Prime, Disney+, and Netflix offer their services via subscriptions, there are […]